O ne of the continuing challenges of the information revo lution of the past few decades is that the important "stuff" of the technology is beyond the capabilities of our human senses. We can't see the bits in our computers or the electrons that represent them. We can write our thoughts and translate those thoughts into software code, but we can only imagine the logic flows, branches, and data movements that occur as that code is converted to electrons and executed. We send all these electrons into networks, where the electrons that represent the code are chunked into packets, disassembled and assembled, causing our thoughts to visit places and follow routes that our physical bodies could never go. We call this imaginary world "virtual," as though the label makes it real. We create analogs to what our senses can deal with. We talk about files and architectures and highways, pages and webs, all of which we sort of understand in the real world, thus giving us Slippery handles on the virtual. The truth is scary: our physical bodies are irrelevant in the virtual world. William Mitchell, Dean of the School of Architecture and Planning at MIT, spends 225 pages trying to relate the two worlds, but early on he tells us that he knows better by showing us the famous New Yorker cartoon of two dogs in front of a personal computer saying, "On the Internet, nobody knows you're a dog"...or if you're tall or short, young or old, strong or sick...all of which are crucial in the physical world. In many ways, what Mitchell is doing in this book is important. Creating analogs from the unknown to the known helps us manage the acceptance of the new technology. Mitchell shows these comparisons explicitly in his section headings; e.g., "Schoolhouses/Virtual Campuses," "Galleries/Virtual Museums," "Tangible Goods/Intellectual Property." These analogs not only help us better understand and accept the novel and unknown, but the analogies help us apply the new in ways that far extend the capabilities of the old. So, in our virtual museum in one time and place, we are able to see paintings that physically exist in galleries tens of thousands of miles apart, without the burden of crowds or jet lag. The virtual campus can bring to the most remote schoolhouse the best lessons of the best teachers, regardless of where or when those lessons were physically articulated. But extending the old capabilities can be either a way station to or a side track away from the ultimate benefits of the virtual world. The technology to let go of our physical selves is ready, but our society is not. Our past, built on what our senses can tell us, is an anchor keeping us stuck in the harbor of known, preventing us from sailing into the sea of unknown. Looking at birds for thousands of years got us only Icarus. It was not poor ships that kept Vikings and Phoenicians close to shore; it was fear of the dragons on the maps where the known seas ended. Again, Mitchell knows this and hints about it a bit. For example, in his discussion of Bookstores/Bit Stores, he talks about the old world of the large urban newspaper: "When the Chicago Tribune Tower was constructed, it stood as the proudly visible center of a vast collection and distribution system and as an emblem of the power of the press. Every day the news flowed in and the printed papers flowed out to the surrounding metropolis. But on the infobahn, where every node is potentially both a publication and a consumption point, such centralized concentrations of activity will be supplanted by millions of dispersed fragments." Mitchell thus hints at hut doesn't mention the long-envisioned world of Xanadu described by Ted Nelson, arguably the father of hypertext, a real break with the linear flow of the printing press paradigm, possible only in cyberspace.

City of bits: space, place and the infobahn

Nothing in Kierkegaard's life (1813-1855) suggested he would enjoy posthumous fame. A peculiar man, often surly and unpleasant, possibly somewhat hunchbacked, Kierkegaard divided his time between wandering the streets of Copenhagen and writing his unusual philosophical books. He lived off a large inheritance from his father, he published his works at his own expense, and he wrote almost exclusively in Danish (his native language), attracting no readers of any significance outside his native land.

Sickness unto death

Media and Communication Research Methods-An Introduction to Qualitative and Quantitative Approaches

This chapter introduces the readers to the theme of a broad range of parental movements that have emerged in contemporary Central-Eastern Europe and Russia over the past two decades. Examples of su ...

Introduction : Rebellious Parents in Central-Eastern Europe and Russia

The digital transformation fostered by the increasing leverage of artificial intelligence (AI) has been a critical influencing factor unleashing the next wave of enterprise business disruption. Mar...

Artificial intelligence in marketing: A systematic literature review

The notion of ‘interactive’ advertising is used in the advertising industry to increase attraction to ‘new’ types of media and means of transmitting advertising messages. The paper inquires whether ‘interactive’ advertising is as new and effective as it is depicted by advertising academicians and practitioners. The article brings into question the term ‘interactive’ advertising and reveals the interactive qualities of ‘traditional’ advertising. It analyzes some dimensions that have been traditionally ascribed to ‘interactive’ advertising, such as active engagement and reaction, physical action, involvement, control of consumers, two-way communication, and feedback and demonstrates how these dimensions are themselves already at work in ‘traditional’ advertising. The author argues that interactivity is a property of any advertising type whether traditional or pertaining to ‘new media’ such as the Internet.

	 

	Key words: Interactive advertising, traditional advertising, advertising theory.

/pdf/interactivity-and-advertising-communication-1p3ktwl8ko.pdf

"Interactivity" and advertising communication

The purpose of this paper is to yield insight into the nature of relations between things within the Internet of things (IoT) paradigm and to build the principles that can potentially be used for progressing from IoT into communities of things (CoT). This study engages in rhetorical analysis—a qualitative research technique designed to yield non-quantitative data and to build a strong theoretical foundation for future studies in the field of IoT. It reveals that things can be perceived as beings within the communication networks; IoT can be organized into CoT; and various models of communities can be generated depending on desired outcomes. The findings require empirical implementation of the proposed principles for creating CoT. The direction indicated in this study will help solve a number of technical challenges that IoT faces nowadays, from architecture and communication to privacy and security. Viewing things as beings will encourage a wide-ranging discussion of the applications of social sci...

Society of things: An alternative vision of Internet of things

Using the concepts of literary criticism advanced by Mikhail Bakhtin, this paper provides an alternative methodology for reading advertising text and demonstrates how carnival culture is incorporated advertising texts, such as an on-line commercial for JBS Men’s underwear, and print advertisements for Glassing Sunglasses and Mattel-Scrabble. Carnivalesque analysis suggests that advertising has always been part of popular culture and is influenced by earlier carnivalesque forms. When analyzed within the carnivalesque framework, advertising text can be understood not only in terms of a cultural narrative reproducing the capitalist social order, but also running counter to dominant capitalist ideology. This paradox has an important implication on how one perceives and defines advertising.

https://premierpublishers.org/ijjmc/130520143236.pdf

Defining advertising: A carnivalesque perspective

The theory in the area of marketing artificial intelligence (AI) has not yet fully developed. There is a need to provide structure and guidance to marketers of AI to advance this emerging stream of research. This paper seeks to explore how artificial intelligence can be marketed using the simple framework of the marketing mix bringing to the foreground its element of promotion. Using the empirical example – Articoolo – from the newly developing field of AI, this paper advances the concept of AI archetype that can be used regardless of whether the AI producers view AI as an inanimate object and a creation or deem it a being and both a creation and a creator. Extending the tradition of assigning archetype to a brand, the authors have developed the concept of AI archetype that ascribes archetype to the product design to create a personality with familiar traits recognizable by the human unconsciousness to evoke trust. By doing so, the archetype converts into a denominator for each element within the marketing mix.

/pdf/marketing-artificial-intelligence-creating-the-ai-archetype-r8wy8mgz2w.pdf

Marketing Artificial Intelligence: Creating the AI Archetype for Evoking the Personality Trust

2 Abstract: The purpose of this paper is to yield insight into the nature of relations be- tween things within the Internet of things (IoT) paradigm and to build the principles that can potentially be used for progressing from IoT into communities of things (CoT). This study engages in rhetorical analysis—a qualitative research technique designed to yield non-quantitative data and to build a strong theoretical foundation for future studies in the field of IoT. It reveals that things can be perceived as beings within the communication networks; IoT can be organized into CoT; and various models of communities can be generated depending on desired outcomes. The find- ings require empirical implementation of the proposed principles for creating CoT. The direction indicated in this study will help solve a number of technical challenges that IoT faces nowadays, from architecture and communication to privacy and security. Viewing things as beings will encourage a wide-ranging discussion of the applications of social science theories to IoT. This study is a call for building bridges between the social sciences and information technology.

https://cogentoa.tandfonline.com/doi/pdf/10.1080/23311886.2015.1115654

Gulnara Z. Karimova

Papers

"Interactivity" and advertising communication

Society of things: An alternative vision of Internet of things

Defining advertising: A carnivalesque perspective

Marketing Artificial Intelligence: Creating the AI Archetype for Evoking the Personality Trust

MEDIA & COMMUNICATION STUDIES | RESEARCH ARTICLE Society of things: An alternative vision of Internet of things