G
Guy J. Golan
Researcher at Syracuse University
Publications - 69
Citations - 3667
Guy J. Golan is an academic researcher from Syracuse University. The author has contributed to research in topics: Public diplomacy & News media. The author has an hindex of 24, co-authored 65 publications receiving 3209 citations. Previous affiliations of Guy J. Golan include University of South Florida & University of Florida.
Papers
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Agenda setting and internationae news: media infeuence on pubeic perceptions of foreign nations
TL;DR: Wanta et al. as discussed by the authors found that positive or negative coverage of foreign nations influences individuals' evaluations of countries, supporting the second-level agenda-setting hypothesis, and the more negative coverage a nation received, the more likely respondents were to think negatively about the nation.
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Agenda Setting and International News: Media Influence on Public Perceptions of Foreign Nations
TL;DR: A national poll and a content analysis of network newscasts examined if coverage of foreign nations had an agenda-setting influence and found the more media coverage a nation received, the more likely respondents were to think the nation was vitally important to U.S. interests.
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Inter-Media Agenda Setting and Global News Coverage
TL;DR: In this article, the authors suggest that the newsworthiness of international events may result from an inter-media agenda-setting process and argue that intermedia agenda setting should be considered in future studies on the international news selection process.
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Second-Level Agenda Setting in the New Hampshire Primary: A Comparison of Coverage in Three Newspapers and Public Perceptions of Candidates
Guy J. Golan,Wayne Wanta +1 more
TL;DR: The second-level agenda setting was examined during the New Hampshire primary through a comparison of Gallup poll responses and coverage in three newspapers in the region as mentioned in this paper, showing that John McCain was covered much more positively than George W. Bush.
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Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel
Guy J. Golan,Lior Zaidner +1 more
TL;DR: One of the first empirical investigations of viral advertising is provided, which uses Taylor’s six-segment message strategy wheel as a theoretical framework, and reveals that advertisers predominantly based their message strategies on an individual ego oriented appeals that were based on such themes as humor and sexuality.