Hamed M. Shamma

TL;DR: In this article, the authors examined corporate reputation by considering both the customer's and the non-customer's views, and found that the formation of perceptions about corporate reputation differ between customers and noncustomers.

TL;DR: Corporate reputation is more important than ever as mentioned in this paper and the highly turbulent business environment, increased public expectations, and pressure from different stakeholder groups have all contributed to the increased importance of examining and managing a company's reputation.

TL;DR: This article analyzed the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting.

TL;DR: In this paper, the authors proposed a holistic approach to total brand equity measurement which integrates Customer-based Brand Equity and Corporate Brand Equity into Total Brand Equity measurement, which offers a more comprehensive perspective for brand equity valuation which addresses a company's relationships with its customers and stakeholders at large.

TL;DR: In this paper, the authors propose a dynamic customer-driven benchmarking approach that captures changes in customer perceptions and expectations and subsequent changes in service standards set by experienced customers as best practice.