Hatem El-Gohary

TL;DR: In this paper, a conceptual framework extending TAM and IDT models to explain E-marketing adoption by Egyptian small tourism organizations is presented, in which data is collected based on survey strategy through questionnaires to address different levels of the study.

TL;DR: In this article, the authors investigate the moderating effect of Islamic religiosity on the relationship between Muslim customer perceived value (MCPV) and Muslim customer satisfaction, and find that Islam's religiosity moderates the effects of Islamic physical attributes value and Islamic non-physical attributes value on Muslim customers' satisfaction.

TL;DR: The authors examines the concept of Halal tourism (as a subcategory of religious tourism), its roots, principles and most importantly answers the questions: is Halal Tourism really Halal? Should it be halal tourism or Islamic tourism? What are the impacts of noncompliance to Halal principles on hotels (and other tourism organisations) performance?

TL;DR: In this article, the authors developed a scale of measurement of MTPV through 24 items grouped into six dimensions: quality, price, emotional, social, Islamic physical attributes, and Islamic nonphysical attributes.

TL;DR: In this article, a structured literature review to the field of E-Marketing is presented, which provides an archive of past research points and methodologies related to the studies of EMarketing to explore, analyze, and develop a clear understanding about the different research topics and methods implemented in E-marketing published articles between 2003 and 2010.