Research in Organizations: Foundations and Methods of Inquiry Editied by: Richard A. Swanson and Elwood F. Holton III Berrett-Kohler Publishers, Inc. (2005) 459 pages, Softcover, $32.97 Reviewed by: Donovan A. McFarlane City College-Fort Lauderdale Organizations of the 21st century must be viewed as learning organizations since they must constantly learn from and adapt swiftly to the changes and uncertainties in the global business environment. This process of learning and adaptation amidst change and uncertainty demands a wide knowledge base and accurate information and technological know-how in an environment where failure and success alternate with simultaneous accords. The challenges facing 21st century organizations are therefore overwhelming, and thus, the need for novel and cutting-edge research becomes quite evident. Editors Swanson and Holton completely understand the exigencies for organizational research and the need for a text that bridges the gap between the practical and theoretical when it comes to organizational research as a branch of managerial science, and a lucrative pursuit in which contemporary organizations seeking innovation and leadership will turn to. Swanson and Holton have presented readers with an excellent book whose major purpose is to "advance research in organizations." According to the editors, "research in organizations provides a milieu of challenges and opportunities that are unique" and this is concordant with the trend towards greater competitive challenges and issues in the macroenvironment of 21st century businesses. Swanson and Holton present organizational leaders, managers, scholars, and researchers with a variety of methods of research and inquiry that are effective in advancing organizational research goals. The knowledge presented is based upon two major assumptions: (i) conducting research in organizations involves adapting traditional research methods and modifying them for organizational congruence, and (ii) organizational researchers must effectively be equipped with, and utilize a variety of qualitative and quantitative methods to maximize success in the research process. This theoretical, scholarly, and practical book aims to "help beginning and expanding scholars learn about research in organizations" and presents a body of knowledge uniquely tailored to match this purpose. Part One of the text makes a powerful and compelling case as it examines the Challenge of Research in Organizations and the Process of Framing Research in Organizations. Here, Swanson lays an interesting and academically infallible foundation for the text as he provides us with unique definitions of research and the research process in today's organizations. Even more profound is the rationale for conducting organizational research, its challenges, and general strategies. An interesting depiction is the Theory-Research-Development-Cycle which allows progressive refinement of ideas to evolve into practices and concepts within organizational settings. In the process of framing research in organizations, Swanson teaches us how to identify important research problems through mental models, literature and experience, and processes and outcomes. In the first two chapters the reader is presented with a short, yet comprehensive and sound knowledge of research methodology, practices and theories that can be effectively utilized in organizations. …

Research in Organizations: Foundations and Methods of Inquiry

The engagement of firms in multiple simultaneous strategic alliances with different partners has become a ubiquitous phenomenon in today's business landscape This article offers a review of the extant alliance portfolio literature and organizes it around three key research areas: (a) the emergence of alliance portfolios, (b) the configuration of alliance portfolios, and (c) the management of alliance portfolios The article also highlights existing gaps in the present understanding of alliance portfolios and outlines a research agenda by identifying key research questions and issues in the areas where further research is needed

Alliance Portfolios : A Review and Research Agenda

https://journals.sagepub.com/doi/pdf/10.1177/1035719X19827672

Book reviews: The Sage qualitative research kit: Analyzing qualitative data:

Digital technologies and learning within asymmetric alliances: The role of collaborative context

The tourism industry is known as the sunrise industry in the 21st century. It will cultivate tourism as a strategic pillar industry that promotes the realization of a better, faster, better and faster economic and social development, and cultivate it to realize the prosperity of the people and alleviate poverty, and make the people more satisfied Modern service industry. Regarding culture as the junction of the integration of sports industry and tourism industry, it is an inevitable trend to develop more leisure sports industry. The purpose of this article is to study the integrated development and path optimization of sports industry and tourism industry. This paper uses the literature method, inductive analysis method, interview method, field survey method and other research methods to study and analyze the integration characteristics of the leisure sports industry and the tourism industry. This article uses policy tool analysis methods to analyze my country’s guidance on vigorously developing sports tourism and clarify the current policy environment for the integrated development of my country’s sports industry and tourism industry; based on a questionnaire survey, the integration of my country’s sports industry and tourism industry the status of development is explained. This article combines the theory of division of labor and modern industry integration theory with the integration of leisure sports and tourism industry, conducts inductive analysis from the phenomenon, finds out the existing problems, and draws corresponding conclusions and suggestions. Investigation and research show that the inertia of technological innovation and the intensity of technological innovation have a relatively low impact on the technological integration of sports and tourism industries, and the conversion coefficients are 0.11 and 0.23 respectively. It can be seen that there is a certain market innovation in the sports tourism industry. Affected by this, the market integration of the sports tourism industry will gradually increase.

https://francis-press.com/uploads/papers/ldIpXFqk0s8IUjNy6YSQsjU85yyRwk2jTrT17so6.pdf

Promoting the Integrated Development and Path Optimization of Sports Industry and Tourism Industry

[Abstract] The purpose of this case study research is to explore key drivers that create brand equity for professional sports teams. Brand equity is optimized through shared goals and complementary brand identification or personalities (Aaker, 1996). This study aimed to delve further into brand equity and explore partnership fit. The authors analyzed two professional sports marketing organizations through interviews. Findings confirm two previously accepted constructs; shared goals and brand identification. A third driver, operational alignment, was uncovered as being necessary to strategic fit. These three constructs are deemed critical in determining strategic fit and result in increased brand equity for a sport organization.

Brand Equity and Partnership Fit: Strategic Alliance Considerations for the Professional Sports Industry

https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1200&context=ama_proceedings

Heather Weller

Papers

Brand Equity and Partnership Fit: Strategic Alliance Considerations for the Professional Sports Industry

Strategic Alignment: Improving Student Understanding of the Correspondence of Goals to Strategy to Tactics (219-228)