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Heiner Franken

Publications -  1
Citations -  20

Heiner Franken is an academic researcher. The author has contributed to research in topics: Retail banking & Psychographic. The author has an hindex of 1, co-authored 1 publications receiving 18 citations.

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Customer intention to adopt a fee‐based advisory model: An empirical study in retail banking

TL;DR: In this paper, the authors identify which factors determine (German) retail banking customers' intention to adopt a new remuneration system for financial advice, which is a pay-per-use advisory model that supersedes existing commission-based advisory approaches.