This article explores the emergence of Airbnb, a company whose website permits ordinary people to rent out their residences as tourist accommodation. The company was just recently established, but it has grown extremely rapidly and is now selling many millions of room nights annually. This rise is examined through the lens of disruptive innovation theory, which describes how products that lack in traditionally favoured attributes but offer alternative benefits can, over time, transform a market and capture mainstream consumers. The concepts of disruptive innovation are used to consider Airbnb's novel business model, which is built around modern internet technologies, and Airbnb's distinct appeal, which centres on cost-savings, household amenities, and the potential for more authentic local experiences. Despite Airbnb's growing popularity, many Airbnb rentals are actually illegal due to short-term rental regulations. These legality issues and their corresponding tax concerns are discussed, with an overview...

Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector.

Motivations for sharing tourism experiences through social media

What do we know about social media in tourism? A review

Airbnb has grown very rapidly over the past several years, with millions of tourists having used the service. The purpose of this study was to investigate tourists’ motivations for using Airbnb and...

Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study:

The editors of this collection declare its mission to be to ‘stimulate thinking on quality-related issues and to facilitate bringing quality into the mainstream of organisational effectiveness’ (p. ix). I understand the first of these goals, but the precise meaning of the second defeats me; in a way, this is emblematic of the volume as a whole. There is some very interesting material here, and some useful guides to prior work—but there is also much to mystify and some disappointments. The book opens with an erudite and lengthy piece by Lengnick-Hall which plays with the idea that existing Total Quality (TQ) thinking and practice is premised on stable and repetitive environments and organisations, and, in these oso-turbulent times, some new thinking is required. After a brief introduction to TQ, there is a lot of discussion on the wild and intriguing world of complex adaptive systems, with allusions to many relevant literatures. This is an important issue, and has much in common with the debates which gently rage in this journal about the prospects for rational intervention in human systems—although the article ignores Beer, Checkland and Mingers and others whose perspectives would be informative. Indeed, Lengnick-Hall’s analysis focuses on the dynamic instability of human systems rather than the subtler philosophical problems about system ontology and epistemology. Nevertheless, it would be churlish to complain about such omissions when there is such a fecund supply of citations from strategy, operations and organisational analysis, and even (curiously) the poppsychology of Michael Scott Peck. The key weakness of the article is that its abstract prognostications are under-illustrated, and careful use of real examples would make the argument more convincing. Strangely, interesting examples are only a few pages away, and the article by Easton and Jarrell on the Japanese concept of Hoshin Kanri (loosely, ‘policy deployment’, a neglected element of Japanese TQ thinking which relates to the generation and cascading of plans for operational improvement) would be an excellent starting point for a discussion of Lengnick-Hall’s themes. Easton and Jarrell compare the experiences of three US organisations who each work with some variant of the technique, and then contrast these implementations with the ‘ideal’ Japanese system—a highly formal process of planning and control which seems to lie in diametric opposition to LengnickHall’s ruminations on managing complexity. Unfortunately, comparisons are drawn against how Hoshin Kanri is supposed to work in Japan rather than against empirical data from Japanese companies: a matched pair comparison would be more interesting. Nevertheless, the chapter contains some useful commentary and some illuminating insights. Elsewhere in the book, several papers give rather cursory coverage of important ideas without offering new data or sufficient depth to really push the debates forward: Greller presents an outline of feedback in TQ systems, and Knouse examines reward and recognition schemes. Both will be useful for teaching, but had the two authors collaborated one would have expected a richer set of ideas to emerge. Harvey, Buckley and Novicevic examine the important question of how TQ ‘culture’ translates across national boundaries in multi-national corporations, but also settle for ruminations and pointers to further work rather than the presentation or discussion of data. Vaughan and Renn present a systematic and informative account of what they term ‘Customer Service Citizenship Behaviour’, and reflect on how employees and customers interact with the notions of ‘organizational justice’ and the degree of support perceived to be available in the organisation in regard to customer service. The article is well-argued and thoughtful, and is worth closer reading by anyone interested in the management of services in which direct customer–employee contact is central. The final chapter, by Handfield, Calantone and Ghosh, is the most disappointing. At last, the reader is offered a chapter with data, but the methods used are suspect and the resulting conclusions are unsupported by the research. Some rather over-ambitious claims do not seem to integrate with the more thoughtful theorisations offered earlier in the book. Incidentally, the authors ignore the controversy regarding the Baldrige award, and the view of WE Deming (whom they cite approvingly) who once wrote that the award ‘transgresses all that I try to teach’. Overall, the volume is a useful addition to the literature, although it does not live up to its potential. One might hope that for subsequent volumes there might be a greater degree of integration between the contributions, and a more obvious contribution from the academic editors. It is also plagued by more typographic errors, misspelled names, and missing references than one would expect in such an expensively produced book from a respectable publisher.

https://link.springer.com/content/pdf/10.1057%2Fpalgrave.jors.2601260.pdf

Doing Critical Management Research

This article examines the phenomenon of user-generated content and particularly the influence of nationality both on the motivation to post (or not) and on where and what type of content consumers share in the context of a recent trip. The method used was an online survey of 568 respondents located in Switzerland, the United Kingdom, and Spain. By design, a plurality of respondents was less than thirty years old. The preliminary results reveal differences in national attitudes and motivations for posting on different types of user-generated content site (i.e., social media sites, hotel- or destination-operated sites, commercial review sites, video or picture sharing sites). For example, respondents in Switzerland and the United Kingdom were more likely to post photos or travelogues on Facebook or another social media site to share with friends or relive the vacation experience. Respondents from Spain preferred to post on TripAdvisor or the travel purveyors’ websites, with the goal of making recommendations to other travelers. A chief implication for travel and hospitality managers is that in fact people from different countries have diverse reasons for posting, and the hospitality industry must take into account the differences in posting behaviors. This article was originally presented at QUIS 12, the international Quality in Service Conference.

Hospitality and Travel: The Nature and Implications of User-Generated Content

An investigation of multiple devices and information sources used in the hotel booking process

Purpose – The purpose of this paper is to investigate how small‐ and medium‐sized hotels use search engine marketing (SEM) to make their hotels (services and products) more visible and easier to find for existing and potential customers.Design/methodology/approach – A qualitative, exploratory approach is taken and eight case studies of small, independent hotels are conducted via in‐depth, semi‐structured interviews.Findings – These interviews reveal that though all hotels have a web site they do not exploit SEM, which may be attributable to poor marketing planning and lack of control of their web site through outsourcing key web development and optimisation activities.Practical implications – The practical implications are that small hotels risk being marginalized, losing contact with their customers and fail to maximise their return on investment on their web site.Originality/value – This research highlights the critical issues and explores the potential to re‐orient the small operator towards the opport...

Do small and medium-sized hotels exploit search engine marketing?

An Importance Performance Analysis of smartphone applications for hotel chains

The relevance and recall of information sources, particularly those used in the prepurchase hotel search process, have not been fully explored. As they are critical to inform the final hotel booking, it is essential to examine the relevance and recall of information sources used by customers. Thus, the main aim of this article is to investigate both relevance, in this case measured by the pages viewed, and recall, gauged by both aided and unaided recall of keywords used and websites visited during an online session. An exploratory, observation method that is “goal-directed” is the main research instrument with both qualitative and quantitative data collected. This method is supplemented with questionnaires to measure both implicit and explicit recall. Results show that online travel agencies are more relevant than both search engines and travel-related social media, based on the number of pages viewed. The recall of both keywords and websites was low, both for aided recall and unaided recall.

Hilary Catherine Murphy

Papers

Hospitality and Travel: The Nature and Implications of User-Generated Content

An investigation of multiple devices and information sources used in the hotel booking process

Do small and medium-sized hotels exploit search engine marketing?

An Importance Performance Analysis of smartphone applications for hotel chains

Online Information Sources Used in Hotel Bookings Examining Relevance and Recall