H
Hsin Hsin Chang
Researcher at National Cheng Kung University
Publications - 68
Citations - 5804
Hsin Hsin Chang is an academic researcher from National Cheng Kung University. The author has contributed to research in topics: Customer retention & Service quality. The author has an hindex of 31, co-authored 64 publications receiving 4909 citations.
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Social capital and individual motivations on knowledge sharing: Participant involvement as a moderator
TL;DR: It is found that altruism, identification, reciprocity, and shared language had a significant and positive effect on knowledge sharing and participant involvement had a moderating effect on the relationship of altruism and the quantity of shared knowledge.
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The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator
Hsin Hsin Chang,Su Wen Chen +1 more
TL;DR: It is found that the web site brand is a more important cue than web site quality in influencing consumers' trust and perceived risk, and in turn, consumer purchase intention.
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Consumer perception of interface quality, security, and loyalty in electronic commerce
Hsin Hsin Chang,Su Wen Chen +1 more
TL;DR: This study showed that switching costs positively moderated the effect of customer satisfaction on customer loyalty and thus customer loyalty to an e-commerce website.
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The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value
TL;DR: In this paper, the authors examined the moderating effect of customer perceived value on the relationship between customer satisfaction and loyalty, which is consistent with Bagozzi's appraisal→emotional response→behaviour fram...
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The impact of brand equity on brand preference and purchase intentions in the service industries
Hsin Hsin Chang,Ya Ming Liu +1 more
TL;DR: In this article, a structural equation model is presented to analyze the relationship between brand image and brand equity, and brand attitude and the consequences of brand equity are considered to be brand preference and purchase intentions.