Re-identification attacksA systematic literature review

The main purpose of this article is to present and explore potential applications in marketing administration related to pricingstrategyusingfuzzylogic. Considering the new trends in consumer behavior in Brazil’s economy and the consistent growth of C and D social classes an application was developed by the authors to better understand and adjust pricing strategies: The Think Fuzzy System that combines fuzzy logic (COPPE Cosenza Model), and some other related strategic concepts, supported by mathematical microeconomic modeling, utility factor, indifference curves and an experiential hierarchic clustering model.

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Think Fuzzy System : Developing New Pricing Strategy Methods for Consumer Goods Using Fuzzy Logic

This study aims is to investigate youth consumers market which considered one of the largest segments in Jordan and represent 21.5% of the population in terms of their lifestyle patterns. The main objectives of the study are to explore the importance of the youth market and lifestyle patterns of this segment as well as to identify lifestyle patterns of youth in terms of Activities, Interest, and opinions. To achieve our objectives, A quantitative method was used based on a questionnaire distributed directly to customers, and included 32 questions about customers' activities, interests and opinions. The study population consisted of 250 young customers aged between 15 and 25 years. SPSS was used to analyze the data including one way ANOVA and T-test in addition to descriptive data. Results show that the only significance difference in young consumers' activities and opinions was based on gender. Other than that, there was no significant difference between young consumers' activities, interests and opinions based on age group, income and education level.

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Segmentation of Young Consumers in Jordan in Terms of Their Lifestyle: An Exploratory Study

Thisresearchwasconductedtoexaminethe factorsthatinﬂuenceimpulsivebuying in Carrefour Jakarta consumers, which consists of shopping lifestyle, store atmosphere and packaging design. This study uses survey methods by distributing questionnaires. The population of this study consisted of Carrefour Jakarta consumers, while the number of samples was 96 people. Sample selection is done using random sampling techniques.ThedataanalysistechniqueusedinthisstudyusesSEMwiththeWarpPLS analysis tool. The results of the study prove that store atmosphere does not have a signiﬁcant effect on impulsive buying. Packaging design has a positive and signiﬁcant effect on impulsive buying. Store atmosphere has a signiﬁcant effect on impulsive buying with shopping lifestyle as a moderating variable. But shopping lifestyle cannot moderate the packaging design relationship to impulsive buying. The contribution of this research is to see the role of shopping lifestyle in moderating store atmosphere and packaging design towards impulsive buying.

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The Effect of Store Atmosphere and Packaging Design toward Impulsive Buying with Shopping Lifestyle As a Moderating Variable at Carrefour in Jakarta

The research aims to examine and analyze the influence of psychographic factors on consumer purchasing decision in McDonald’s Manado. Data is collected through distribution of questionnaires and implemented to 70 respondent in McDonald’s Manado. The data analysis in this research is using SPSS version 22. The sampling technique uses a nonprobability sampling method and the data testing technique is used within the research includes validity test by factor analysis, reliability test with cronbach. Classical assumption test and multiple linear regression analysis had used to verify and to prove the research hypothesis. The Analysis result demonstrates that lifestyle, personality, and demographic have positive influence on purchasing decision to consumer in McDonald’s Manado Keywords: Purchase Decision, lifestyle, Personality, and Demographic .

Influence analysis of psychographic factors on consumer purchasing decision in mcdonald’s manado

The aim of this research is to determine the position of psychographic variables on target market. The importance of psychographic variables is clear for the researchers of marketing. These are used to distinguish better understanding of consumers especially in order to segment of target market. The marketers utilize the precise information which acquire from subgroups of psychographic segmentation to develop their commercial direction. Other hand, this paper is pursuing to describe some precise subjects from psychographic angle through the antecedents. Undoubtedly, employing the powerful tools from marketing strategies like psychographic segmentation can be useful both research and business for forecasting new products and markets.

http://ijeronline.com/documents/volumes/Vol2%20issue%204/ijer20110204(4)r.pdf

The role of psychographic for distinguishing main categories of consumers based on lifestyle, personality and value variables

Psychographic segmentation is a crucial strategy on target markets. It is considerable to find out and implement based on consumers' needs and wants which are changing by socio-economic factors and new technologies as well. The aim of this article is to investigate on preliminary studies about psychographic variables and segmentation as a strategy. Consumers are surrounded by product or service offerings at the markets that each of them has own pros and cons for communicating with the consumers' psychographic traits. In addition, marketers distinguish the consumers who have similarity and differences as segments for better selling and more profitable product or service on target markets. Therefore, knowing consumers and considering their desires are precisely issues on marketing strategies.

Huam Hon Tat

Papers

The role of psychographic for distinguishing main categories of consumers based on lifestyle, personality and value variables

Attracting Consumers by Finding out Their Psychographic Traits