Probability Distributions.- Linear Models for Regression.- Linear Models for Classification.- Neural Networks.- Kernel Methods.- Sparse Kernel Machines.- Graphical Models.- Mixture Models and EM.- Approximate Inference.- Sampling Methods.- Continuous Latent Variables.- Sequential Data.- Combining Models.

Pattern Recognition and Machine Learning

IEEE Transactions on Pattern Analysis and Machine Intelligence

This paper proposes K-NRM, a kernel based neural model for document ranking. Given a query and a set of documents, K-NRM uses a translation matrix that models word-level similarities via word embeddings, a new kernel-pooling technique that uses kernels to extract multi-level soft match features, and a learning-to-rank layer that combines those features into the final ranking score. The whole model is trained end-to-end. The ranking layer learns desired feature patterns from the pairwise ranking loss. The kernels transfer the feature patterns into soft-match targets at each similarity level and enforce them on the translation matrix. The word embeddings are tuned accordingly so that they can produce the desired soft matches. Experiments on a commercial search engine's query log demonstrate the improvements of K-NRM over prior feature-based and neural-based states-of-the-art, and explain the source of K-NRM's advantage: Its kernel-guided embedding encodes a similarity metric tailored for matching query words to document words, and provides effective multi-level soft matches.

https://dl.acm.org/doi/pdf/10.1145/3077136.3080809

End-to-End Neural Ad-hoc Ranking with Kernel Pooling

Implicit feedback (e.g., clicks, dwell times, etc.) is an abundant source of data in human-interactive systems. While implicit feedback has many advantages (e.g., it is inexpensive to collect, user centric, and timely), its inherent biases are a key obstacle to its effective use. For example, position bias in search rankings strongly influences how many clicks a result receives, so that directly using click data as a training signal in Learning-to-Rank (LTR) methods yields sub-optimal results. To overcome this bias problem, we present a counterfactual inference framework that provides the theoretical basis for unbiased LTR via Empirical Risk Minimization despite biased data. Using this framework, we derive a Propensity-Weighted Ranking SVM for discriminative learning from implicit feedback, where click models take the role of the propensity estimator. In contrast to most conventional approaches to de-biasing the data using click models, this allows training of ranking functions even in settings where queries do not repeat. Beyond the theoretical support, we show empirically that the proposed learning method is highly effective in dealing with biases, that it is robust to noise and propensity model misspecification, and that it scales efficiently. We also demonstrate the real-world applicability of our approach on an operational search engine, where it substantially improves retrieval performance.

https://dl.acm.org/doi/pdf/10.1145/3018661.3018699

Unbiased Learning-to-Rank with Biased Feedback

This paper presents \textttConv-KNRM, a Convolutional Kernel-based Neural Ranking Model that models n-gram soft matches for ad-hoc search. Instead of exact matching query and document n-grams, \textttConv-KNRM uses Convolutional Neural Networks to represent n-grams of various lengths and soft matches them in a unified embedding space. The n-gram soft matches are then utilized by the kernel pooling and learning-to-rank layers to generate the final ranking score. \textttConv-KNRM can be learned end-to-end and fully optimized from user feedback. The learned model»s generalizability is investigated by testing how well it performs in a related domain with small amounts of training data. Experiments on English search logs, Chinese search logs, and TREC Web track tasks demonstrated consistent advantages of \textttConv-KNRM over prior neural IR methods and feature-based methods.

https://dl.acm.org/doi/pdf/10.1145/3159652.3159659

Convolutional Neural Networks for Soft-Matching N-Grams in Ad-hoc Search

With the rapid growth of web search in recent years the problem of modeling its users has started to attract more and more attention of the information retrieval community. This has several motivations. By building a model of user behavior we are essentially developing a better understanding of a user, which ultimately helps us to deliver a better search experience. A model of user behavior can also be used as a predictive device for non-observed items such as document relevance, which makes it useful for improving search result ranking. Finally, in many situations experimenting with real users is just infeasible and hence user simulations based on accurate models play an essential role in understanding the implications of algorithmic changes to search engine results or presentation changes to the search engine result page. In this survey we summarize advances in modeling user click behavior on a web search engine result page. We present simple click models as well as more complex models aimed at capturing non-trivial user behavior patterns on modern search engine result pages. We discuss how these models compare to each other, what challenges they have, and what ways there are to address these challenges. We also study the problem of evaluating click models and discuss the main applications of click models.

Click Models for Web Search

Understanding user browsing behavior in web search is key to improving web search effectiveness. Many click models have been proposed to explain or predict user clicks on search engine results. They are based on the probabilistic graphical model (PGM) framework, in which user behavior is represented as a sequence of observable and hidden events. The PGM framework provides a mathematically solid way to reason about a set of events given some information about other events. But the structure of the dependencies between the events has to be set manually. Different click models use different hand-crafted sets of dependencies. We propose an alternative based on the idea of distributed representations: to represent the user's information need and the information available to the user with a vector state. The components of the vector state are learned to represent concepts that are useful for modeling user behavior. And user behavior is modeled as a sequence of vector states associated with a query session: the vector state is initialized with a query, and then iteratively updated based on information about interactions with the search engine results. This approach allows us to directly understand user browsing behavior from click-through data, i.e., without the need for a predefined set of rules as is customary for PGM-based click models. We illustrate our approach using a set of neural click models. Our experimental results show that the neural click model that uses the same training data as traditional PGM-based click models, has better performance on the click prediction task (i.e., predicting user click on search engine results) and the relevance prediction task (i.e., ranking documents by their relevance to a query). An analysis of the best performing neural click model shows that it learns similar concepts to those used in traditional click models, and that it also learns other concepts that cannot be designed manually.

https://staff.fnwi.uva.nl/m.derijke/wp-content/papercite-data/pdf/borisov-neural-2016.pdf

A Neural Click Model for Web Search

In this introductory tutorial we give an overview of click models for web search. We show how the framework of probabilistic graphical models help to explain user behavior, build new evaluation metrics and perform simulations. The tutorial is augmented with a live demo where participants have a chance to implement a click model and to test it on a publicly available dataset.

An Introduction to Click Models for Web Search: SIGIR 2015 Tutorial

We consider the novel problem of evaluating a recommendation policy offline in environments where the reward signal is non-stationary. Non-stationarity appears in many Information Retrieval (IR) applications such as recommendation and advertising, but its effect on off-policy evaluation has not been studied at all. We are the first to address this issue. First, we analyze standard off-policy estimators in non-stationary environments and show both theoretically and experimentally that their bias grows with time. Then, we propose new off-policy estimators with moving averages and show that their bias is independent of time and can be bounded. Furthermore, we provide a method to trade-off bias and variance in a principled way to get an off-policy estimator that works well in both non-stationary and stationary environments. We experiment on publicly available recommendation datasets and show that our newly proposed moving average estimators accurately capture changes in non-stationary environments, while standard off-policy estimators fail to do so.

When People Change their Mind: Off-Policy Evaluation in Non-stationary Recommendation Environments

Getting a better understanding of user behavior is important for advancing information retrieval systems. Existing work focuses on modeling and predicting single interaction events, such as clicks. In this paper, we for the first time focus on modeling and predicting sequences of interaction events. And in particular, sequences of clicks. We formulate the problem of click sequence prediction and propose a click sequence model (CSM) that aims to predict the order in which a user will interact with search engine results. CSM is based on a neural network that follows the encoder-decoder architecture. The encoder computes contextual embeddings of the results. The decoder predicts the sequence of positions of the clicked results. It uses an attention mechanism to extract necessary information about the results at each timestep. We optimize the parameters of CSM by maximizing the likelihood of observed click sequences. We test the effectiveness of CSM on three new tasks: (i) predicting click sequences, (ii) predicting the number of clicks, and (iii) predicting whether or not a user will interact with the results in the order these results are presented on a search engine result page (SERP). Also, we show that CSM achieves state-of-the-art results on a standard click prediction task, where the goal is to predict an unordered set of results a user will click on.

Ilya Markov

Papers

Click Models for Web Search

A Neural Click Model for Web Search

An Introduction to Click Models for Web Search: SIGIR 2015 Tutorial

When People Change their Mind: Off-Policy Evaluation in Non-stationary Recommendation Environments

A Click Sequence Model for Web Search