Rapidly increasing global competition, emergence of new markets, and technological advancements make today’s marketplace a highly dynamic and challenging environment for companies. Effective marketing is therefore crucial for organizations to survive and prosper in such an environment. Marketing is the process through which organizations develop and distribute products and services that satisfy the needs of customers. Customer satisfaction is critical to the profitable operations and growth of organizations and, as such, an integral component of modern-day marketing.

고객과 지식 Marketing

In recent years, the remote sensing data plays an increasingly significant role in Land use prediction modeling. The effects of land conversion and agricultural bio production are evaluated using r...

https://www.tandfonline.com/doi/pdf/10.1080/22797254.2020.1790996

Application of active remote sensing in confirmation rights and identification of mortgage supply-demand subjects of rural land in Guangdong Province

Abstrak
Tujuan umum penulisan skrispi ini adalah untuk mereplikasi model yang
dapat menjelaskan adopsi E-commerce oleh pelaku Usaha Kecil Menengah (UKM).
Sedangkan secara spesifik, adalah untuk 1) mengungkapkan pengaruh attitude
towards behavior terhadap intention to use dalam adopsi e-commerce; 2)
mengungkapkan pengaruh subject norm terhadap intention to use dalam adopsi ecommerce;
3) mengungkapkan pengaruh perceived behavior control terhadap
intention to use dalam adopsi e-commerce; 4) mengungkapkan pengaruh intention to
use terhadap behavior dalam adopsi e-commerce; dan 5) mengungkapkan pengaruh
perceived behavior control terhadap usage behavior dalam adopsi e-commerce.
Sampel dalam penelitian ini sebanyak 183 orang responden. Metode penelitian yang
digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan model
analisis yaitu structural equation model (SEM) yang dianalisis menggunakan
program AMOS 16.
Hasil penelitian menunjukkan attitude toward behavior berpengaruh
signifikan positif terhadap intention to use dengan nilai CR 2,690 yang signifikan
pada level 1%. Subjective norm berpengaruh signifikan pada intention to use dengan
nilai CR 1,828 yang signifikan pada level 10%. Perceived behavior control
berpengaruh pada intention to use dengan nilai CR 2,967 yang signifikan pada level
1%. Intention to use berpengaruh terhadap usage behavior dengan nilai CR 2,333
yang signifikan pada level 5%. Perceived behavior control berpengaruh pada usage
behavior dengan nilai CR 1,661 yang signifikan pada level 1%.
Berdasarkan analisis maka hasil penelitian ini semua terbukti, tetapi pada
level signifikan yang berbeda – beda. Yaitu attitude toward behavior mempengaruhi
intention to use, subjective norm berpengaruh signifikan pada intention to use,
Perceived behavior control berpengaruh pada intention to use, Intention to use
berpengaruh terhadap usage, dan behavior perceived behavior control berpengaruh
pada usage behavior.

Implementasi theory of planned behavior dalam adopsi e-commerce oleh UKM

Consumer innovativeness is an important driver of economic progress and a country’s position in global competition. This study aims to examine the moderating effect of demographic factors of Indonesian consumers on the impact of consumer innovativeness on perceived risk and new product adoption. The type of research chosen is a causal comparative study by using online and offline survey methods. Data were obtained from a sample of 1,000 consumers from 31 provinces. The results showed that the demographic variable became a moderating variable for the impact of consumer innovativeness on new product adoption, but did not play a role in the influence of consumer innovativeness on credit-purchase risk perception. With regard to the influence of consumer innovativeness on credit-purchase risk perception, only social class has a significant effect as a moderating variable. As for the effect of consumer innovativeness on a new product adoption, the variables of marital status, occupation, income, and social class have significant effects. The social class variable consistently becomes a moderating one in both equations. The results of this study are useful for marketers to focus more specifically on their target markets, especially on the diffusion of new product innovations based on demographic characteristics.
AcknowledgmentPDUPT Research Grant by Ministry of Research and Technology of The Republic of Indonesia, 2019.

/pdf/impact-of-consumer-innovativeness-on-risk-and-new-product-4p3ghf66ba.pdf

Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors

This Research aim to to analyse comprehensive influence of eksogen construct which consist of Activity, Interest and Opinions on endogen construct which consist of Decision of Usage and Cutomer Satisfaction on Simply Fresh Laundry service in Pekanbaru City. In this research there are five variable that is Activity(X1), Interest(X2), Opinions( X3), Decision of Usage ( Y1) and Cutomer Satisfaction (Y2). Population of this research is all society who using Simply Fresh Laundry service in Pekanbaru City with sampel counted 150 selected responder use method of acidential sampling. In take of data at this research that is by giving kuesioner at responder. In analyse data, this research use method of Structural Equation Modelling ( SEM) constructively AMOS version 22. Result of this research indicate that Activity, Interest and Opinions in service of Simply Fresh Laundry in Pekanbaru City have an effect on Decision of Usage and Cutomer Satisfaction of Simply Fresh Laundry service in Pekanbaru City. In influence to Decision of Usage and Cutomer Satisfaction, Activity variable more dominant influence compared to Interest and Opinions Keywords: Life Style, Activity, Interest, Opinions Decision Of Penggunaa, Decision of Usage, Cutomer Satisfaction, Simply Fresh Laundry

Analisis Pengaruh Segmentasi Gaya Hidup Terhadap Keputusan Penggunaan Dan Kepuasan Konsumen Jasa Simply Fresh Laundry Di Kota Pekanbaru

The objectives of this study are 1) Analyze sharia mortgage market segment based on demographic and psychographic, 2) Analyze the factors that influence the type selection of sharia mortgage, 3) Formulate the managerial implications to increase market share sharia mortgage. This study used two approaches, the first approach is to use AIO (Attitude, Interest, Opinions) psychographic factors to measure consumer lifestyles before mapped into multiple segments. The second approach is to use the planned behavior theory (TPB). TPB is used to find out the factors that influence consumer in making decisions to purchase sharia mortgages. The data used is primary data that is quantitative. The primary data was obtained from questionnaires by consumers who will buy a house through mortgage facilities. The sample is determined intentionally (convenience sampling). The respondents are 150 people. The results showed that consumers are going to buy a house through mortgage facilities divided into 3 clusters. The first cluster is respondents who chose a sharia mortgage have monotonous, introvert, conservative and conformist personalities. The second cluster are respondents who chose conventional mortgages and have dynamic, extrovert, risk-taker and rationalist personalities. Meanwhile, the third cluster is respondents who chose conventional and sharia mortgages simultaneously and have dynamic, extrovert, risk-taker and universalist personalities. Based on the multiple regression analysis it shows that the output evaluation factor (X2) significantly affects the respondents’ interest in proposing a sharia mortgage, while the trust behavior factor (X1), the trust control (X3), the motivation (X4), the trust control (X5), power factor control (X6) have no significant effect. This study implies that sharia bank management should focus on 3rd clusters because it has a big potential market through generic strategies, market challenge strategies and marketing mix strategies.

/pdf/consumer-behavior-analysis-in-choosing-conventional-or-ckt3dctm4z.pdf

Consumer Behavior Analysis in Choosing Conventional or Sharia Mortgage Product in Indonesia

This study examines the strategic influence of promotion mix on the volume of aggregation and to know whether the marketing mix run by the Restaurant XYZ affect consumer spending The theory used in this research is the promotion mix The research design was conduced with a quantitative descriptive approach through an interview using quisionaire Sampling method used is a purposive sampling technique with the number of respondents counted 200 people In this study measure the influence caused by the promotion mix variables such as advertising, personal selling, sales promotion, public relations, and direct selling to increase sales volume The results show that advertising variables are the most influential variabel of sales volume and the promotion mix simultaneously influences the buying decision of the customer The findings of this research provide managerial implications that restaurant should not only focus on promotions costs for advertising alone, but also need to pay close attention to the allocation of appropriate funds to see the effectiveness of increased sales volume

/pdf/analisis-strategi-bauran-promosi-terhadap-volume-penjualan-55oxh1kihw.pdf

Imam Teguh Saptono

Papers

Consumer Behavior Analysis in Choosing Conventional or Sharia Mortgage Product in Indonesia

Analisis Strategi Bauran Promosi terhadap Volume Penjualan Restoran XYZ