This study was conducted based on the Semiotic Analysis of Toxic Relationship Representation in the video clip of Kard - You In Me, in which the video clip contains the meaning of a romance of two couples who are in love but have a possessive behavior. The aim of this study is to find out the Toxic Relationship Representation contained in the music video clip. The theory used is the theory of Roland Gerard Barthes and uses the semiotic analysis method with qualitative descriptive research method with secondary data, which is a method carried out in a study and refers to books and other references. The conclusion of this study is the proof based on Semiotic Analysis that Toxic Relationship truly occurred in the video clip of Kard - You In Me. Keywords: Video Clip, Music Video, Semiotics, Representation, Toxic Relationship ABSTRAK Penelitian ini dilakukan berdasarkan Analisa Semiotika Representasi Toxic Relationship dalam video klip Kard-You In Me, dimana dalam video klip ini mengandung arti tentang percintaan antara dua pasangan yang menjalin asmara, namun memiliki sikap yang posesif. Tujuan penelitian ini adalah mengetahui Representasi Toxic Relationship yang terkandung dalam klip video lagu tersebut. Teori yang digunakan adalah teori Roland Gerard Barthes serta menggunakan metode analisis semiotika dengan metode penelitian kualitatif deskriptif dengan data sekunder, yaitu metode yang dilakukan dalam sebuah penelitian dan merujuk kepada buku-buku dan refrensi lain. Kesimpulan dari penelitian ini adalah pembuktian berdasarkan Analisa Semiotika bahwa Toxic Relationship benar terjadi dalam vidio klip Kard - You In Me. Kata Kunci: Video Klip, Video Musik, Semiotika, Representasi, Toxic Relationship

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Representasi toxic relationship dalam video klip kard – you in me

Semiotics has an expression related to sign as a part of human life. In this study,researcher chose the Ferdinand de Saussure Theory to understand the meaning of the signs.Where, in this study, the researcher examined all the signs that appeared in the Instagram filterstarting from the image, sound-imagery, or acoustic imagery, the objects used as signs in thisInstagram video filter. The main aim of this research is to understand the meaning signsconveyed by the creator in the Instagram filter. This research uses a Qualitative research, Theresearcher analyzed data into 3 stages that are data reduction stage, Interpretation stage, andconclusion stage. The finding shows if the most common or commonly found are signifiers in theconcept section, while in the dimensions section they are semantic and pragmatic. It can be saidthat semiotics can be applied and found in various parts of life show personality in representingtheir emotions and memories. So, it can be conclude if humans use signs in their daily lives toshow what they feel and their emotions towards life, both the social environment and so on. Oneof which is through this Instagram filter.Keywords: semiotics, visual sign, instagram filter.

https://ejournal.alqolam.ac.id/index.php/eltj/article/download/717/498

A semiotic analysis at instagram filter

Music video has a signs and different meaning. This research aims to know the signs used and to find out denotation and connotation meaning in the music video of  Blank Space by Taylor Swift. The method used in analysis this music video is qualitative. The results obtained from this research are the semiotic signs found namely visual signs, verbal signs in song lyrics, denotation and connotation meaning.

https://ejournal.gunadarma.ac.id/index.php/sastra/article/download/2481/1943

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A semiotic analysis in music video of blank space by taylor swift