scispace - formally typeset
I

Israel D. Nebenzahl

Researcher at Ariel University

Publications -  35
Citations -  2152

Israel D. Nebenzahl is an academic researcher from Ariel University. The author has contributed to research in topics: Brand awareness & Brand equity. The author has an hindex of 17, co-authored 35 publications receiving 2088 citations. Previous affiliations of Israel D. Nebenzahl include Tel Aviv University & Bar-Ilan University.

Papers
More filters
Journal ArticleDOI

Multinational Production: Effect on Brand Value

TL;DR: In this article, the impact of direct foreign investment in manufacturing abroad has a number of consequences for the firm, particularly salient when the company's image is tied to its home country.
Journal Article

Towards a Theory of Country Image Effect on Product Evaluation

TL;DR: This paper proposed an integrative-dynamic paradigm of country image (CIE) that explains how CIE influences product and brand perceptions and how these perceptions change over time, and six research propositions are given for testing the model.
Book

National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect

TL;DR: In this article, the authors measure country image using the theory of country, brand and product images, which is all in the eyes of the consumer managing country of origin effects by the firm managing country OFI effects by industry and government legal aspects of country image e-commerce.
Journal ArticleDOI

Consumers' Attitudes Toward Product Placement in Movies

TL;DR: An attitudinal study revealed that most consumers do not object to product placement in motion pictures and prefer it over alternative forms of on-the-screen promotional activities because it is con...
Journal ArticleDOI

Measuring the joint effect of brand and country image in consumer evaluation of global products

TL;DR: In this article, the joint effect of brand and country images, or the dimensions of these images, on consumer evaluation of global products has been investigated, showing that consumer perception of product value changes, evidenced by brand country dimensions, as production is sourced internationally.