J
James G. Maxham
Researcher at University of Virginia
Publications - 21
Citations - 5744
James G. Maxham is an academic researcher from University of Virginia. The author has contributed to research in topics: Customer retention & Customer satisfaction. The author has an hindex of 16, co-authored 20 publications receiving 5250 citations. Previous affiliations of James G. Maxham include Louisiana State University.
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A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
TL;DR: In this article, the authors report a repeated measures field study that captures complaining customers' perceptions of their overall satisfaction with the firm, likelihood of word-of-mouth recommendations, and repurchase intent during a 20-month span that includes two service failures and recovery attempts.
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Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions
TL;DR: In this paper, the effects of different levels of service recovery have on satisfaction, purchase intentions, and one's propensity to spread positive word-of-mouth (WOM) were examined.
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Modeling customer perceptions of complaint handling over time: the effects of perceived justice on satisfaction and intent
TL;DR: In this paper, the authors proposed a model of the effects of perceived justice on customer satisfaction and intent following a service or product failure and a recovery attempt and tested the model using two field studies that captured customer perceptions over time, and the results largely support the model's path estimates and explanatory power.
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Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
TL;DR: In this paper, the authors propose a structural model that explains how service firms can disseminate their customer-oriented strategy by aligning the strategy with specific management and employee-initiated control mechanisms that lead to increased commitment and shared values on the part of customer contact employees.
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Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
TL;DR: In this article, the authors examine how employees' perceptions of shared values and organizational justice can stimulate customer-directed extra-role behaviors when handling complaints and investigate how these extra role behaviors affect customers' perception of justice, satisfaction, word of mouth and purchase intent.