Showing papers by "James P. Schneider published in 2021"
Patent•
12 Jan 2021TL;DR: In this article, an advertisement platform system makes advertisement placement decision via context modeling, where each advertisement is associated with one of the advertisement target pages, and a similarity metric between one of advertisement target and a displayed page is computed.
Abstract: An advertisement platform system makes advertisement placement decision via context modeling. The advertisement platform system receives advertisements and a plurality of advertisement target pages, wherein each of the advertisements is associated with one of the advertisement target pages. Furthermore, the advertisement platform system computes a similarity metric between one of the advertisement target and a displayed page. The advertisement platform system selects one of the advertisements for display in the display page based on the computed similarity metric between one of the plurality of advertisement target that corresponds to the selected one of the advertisement and the display page.