Showing papers by "James Tybout published in 2023"
TL;DR: This article conducted case study interviews with a small set of Colombian manufacturers and found that establishing a lasting foreign market presence involves a costly search and learning process, with valuable knowledge coming from initial failures.
Abstract: Why do most new exporters quickly abandon foreign markets after shipping very small amounts? And why do surviving exporters ramp their sales up gradually over a period of many years? A large literature uses models and customs records to address these questions. We complement these studies by conducting case study interviews with a small set of Colombian manufacturers. Inter alia, we find that establishing a lasting foreign market presence involves a costly search and learning process, with valuable knowledge coming from initial failures.