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Jeffrey Montez de Oca

Researcher at University of Colorado Colorado Springs

Publications -  25
Citations -  365

Jeffrey Montez de Oca is an academic researcher from University of Colorado Colorado Springs. The author has contributed to research in topics: Football & Privilege (social inequality). The author has an hindex of 9, co-authored 24 publications receiving 316 citations. Previous affiliations of Jeffrey Montez de Oca include University of Colorado Boulder.

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Journal ArticleDOI

The Male Consumer as Loser: Beer and Liquor Ads in Mega Sports Media Events

TL;DR: This paper examined beer and liquor advertisements in two "mega sports media events" consumed by large numbers of boys and men, including the Super Bowl and the Sports Illustrated swimsuit issues, and found that these ads do more than just dupe consumers into product loyalty; they also work with consumers to construct a consumption-based masculine identity.
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“As Our Muscles Get Softer, Our Missile Race Becomes Harder”: Cultural Citizenship and the “Muscle Gap”

TL;DR: The muscle gap was a period of Cold War anxiety projected onto the bodies of young, white males that produced a discourse fixated on their perceived softness and openness to communist penetration as discussed by the authors.
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Avoiding the Issue: University Students’ Reponses to NFL Players’ National Anthem Protests

TL;DR: The authors examine how 32 mostly white university students understand the NFL players' protests and argue students processed the protests (and protesters) through a racialized lens of whiteness that led to two modes of interpreting the protests: the protests are unpatriotic and patriotic.
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White domestic goddess on a postmodern plantation: charity and commodity racism in The Blind Side.

TL;DR: The Blind Side (2009) as discussed by the authors explores intersections of race, class, and gender in a significant neoliberal, cultural commodity animating the production and, apparently, the consumption of the film is the inspiring story of Michael Oher, an impoverished young African American man who was adopted by a wealthy white family and rose to success in the National Football League in the United States.
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Ethics of patriotism: NFL players' protests against Police violence.

TL;DR: The authors traces debates about African American professional football players’ protests during the national anthem and finds that each side operates from a different perspective, with each side operating from the same viewpoint.