An overview of new media research in public relations journals from 1981 to 2014

News production routines were altered with the advent of the Internet and the evolution of the 2.0 technology sources. Corporate virtual spaces have broadly spread for the media, acting as a basic tool of Public Relations. Those who are responsible for museum organizations have understood the need for a relational link with reporters through the network, using the museums official websites. However, according to our results, we can conclude that these tools do not provide the appropriate content.

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Museos y periodistas. Análisis de la sala de prensa virtual como espacio de relaciones públicas

Research evidence has suggested that the environmental reports produced by listed South African companies, like in other countries are perceived to be deficient in decision-usefulness, thus not of a standard that can satisfy the decisionmaking needs of users of these reports. This article explores whether the perceived deficiency in the decision-usefulness of the reports is due to differing perceptions between users and preparers of the reports with regard to what decision-useful reports ought to be. The article thus explores whether an environmental reporting expectation gap exists within South Africa with regard to what attributes the reports ought to have to be decision-useful. Using a questionnaire survey, this study elicited the perceptions of 54 individuals from three user groups, namely, ethical investors, environmental groups and accounting academics, as well as those of 42 preparers from the Top 100 South African companies listed on the Johannesburg Securities Exchange (JSE). Up on comparing the responses, significant differences were found between the views of users and preparers in relation to the attributes that decision-useful environmental reports ought to have. The differences are con-

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Evidence of an expectation gap in corporate enviromental reporting in South Africa.

Media relations, beign the most visible instrument of public relations, is a very important strategic tool of every company. Like every other relations, media relations also represent cooperation of two different sides, journalists and company representatives. In this article, we explore how these two groups cooperate: which instruments do media practitioners in Slovenia use in order to reach the media and which are the sources actually used by the journalists. The survey implemented among 65 journalists and 106 PR representatives in Slovenia showed that media relations tools used by the majority of companies are not the same as the sources of information most frequently used by journalists. Data was analyzed with SPSS.22. Managerial implications are introduced.

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Media Relations as a Strategic Instrument in Slovenian Companies

Purpose – The purpose of this paper is to provide a framework of excellence for the development of an online press office at Cardiff CouncilDesign/methodology/approach – The paper presents an analysis of key issues of public relations theory as they apply to the provision of an online press office This is supported by a survey of journalists who have used Cardiff's media service and enhanced by assessment of examples of existing best practice across local authorities in the UKFindings – The result is a suggested framework of nine core elements for excellence, which draws on theory and practice and could be applied by other local authorities The study shows that provided these guiding principles are followed, a basic site can be as successful as one with all the bells and whistlesOriginality/value – The paper makes a substantial contribution to the evidence base for the implementation of local authority online press offices in the UK

Jennifer Andrewes

Papers

Developing an online press office for Cardiff Council