J
Jennifer Zhang
Researcher at University of Toledo
Publications - 2
Citations - 402
Jennifer Zhang is an academic researcher from University of Toledo. The author has contributed to research in topics: Product (category theory) & Word of mouth. The author has an hindex of 2, co-authored 2 publications receiving 376 citations.
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Proceedings ArticleDOI
Can online reviews reveal a product's true quality?: empirical findings and analytical modeling of Online word-of-mouth communication
TL;DR: An analytical model is derived to explain when the mean can serve as a valid representation of a product's true quality, and its implication on marketing practices is discussed.