The present study focuses on consumer behaviour towards decision-making about residential photovoltaic (PV) technology and motivates them to adopt renewable energy sources in place of conventional 

Consumer Purchasing Behaviour towards Eco-Environment Residential Photovoltaic Solar Lighting Systems:

Purpose: The main purpose of this study is to find out the impact of green marketing practices on customer satisfaction among the leather industries' customers.Methodology: Primary and secondary data were used for this study. Primary data were collected through the questionnaire. Secondary data were collected from texts, journals and magazines. Further, the research design of this study is based on quantitative method. In this study the quantitative research was used to answer the research question as “what extent Green Marketing Practices influence on the Customer satisfaction in the Sri Lankan Context?”Findings: Based on the overall study, Green marketing practices are positively associated with customer satisfaction. And also, dimensions in the green marketing practices as green issues in product, price, promotion and place have the significant relationship with customer satisfaction. Meantime, green marketing practices has the significant impact on customer satisfaction.Recommendation: Organizations in the hyper competitive environment can utilize the promotional strategies to induce the customer attitudes in the green issues.Originality/Value: Although the model is the original and unique, it is based on established theories and models. It provides a well supported explanation of the green marketing to increase the customer satisfaction that should be a useful to manufactures and those who encourage and guide them.

https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2620994_code2073314.pdf?abstractid=2381945&mirid=1

Green Marketing Practices and Customer Satisfaction: A Special Reference to Leather Goods

This study attempts to gain insight about the factors effecting environmental buying behavior. Moreover, this study tries to present the findings in the Jordanian Market. It tries to present a vital source of information about what works in appealing the Jordanian consumer since the environmental buying behavior among Jordanians is still at its preliminary stages. In addition, this study tries study differences between the consumer’s characteristics namely: age, educational level and income level and the environmental buying behavior. The study sample consisted of 400 respondents. A total of 342 questionnaires were returned. The response rate of the survey was 85 %. Multiple Regression and One Way ANOVA and Tukey’s post hock tests were applied to verify the research framework. Results showed that both green awareness and green trust have direct impact on environmental buying behavior. In addition, statistical differences in environmental buying behavior were found due to the education and income levels.

/pdf/antecedents-of-environmental-buying-behavior-case-of-the-420bfol4nw.pdf

Antecedents of Environmental Buying Behavior: Case of the Jordanian Market

The aim of this research is to explore the influence of green marketing mix on customer satisfaction. The data was collected through survey questionnaire using 5 point Likert scale from the sample of 230, but 203 useable responses were received. The data was analyzed in SPSS 22. Correlation and regression tests were applied to get the results. The findings indicted the green marketing mix and its dimensions are significantly and positively correlated to customer satisfaction. It also indicated that green marketing mix is very strong predictor of customer satisfaction. Green environment is the need of today’s era so the research highlights that the customer satisfaction can be achieved using green marketing mix. As the concept of green marketing is still emerging, we will recommend more similar studies with larger and different population. We will also recommend this study in the presence of moderating variables like gender, age, income.

Influence of Green Marketing Mix and Customer Fulfillment: An Empirical Study

Consumer’s awareness about green products is important in guiding the green consumer purchasing behavior. The study brings out green product awareness among the consumers in Jammu & Kashmir. The main objective of this study is to know the consumer awareness about the green products and its impact on green purchasing behavior. The research design used in this study is exploratory research design. The data was collected from 533 respondents by survey method through structured questionnaire with five point rating scale. Secondary data was collected from the available literature sources. For distribution of questionnaire to the respondent’s the multistage random sampling method was used. After collecting the data from the respondents, it was analyzed using frequency analysis and chi-square test. Consumer’s awareness towards green products in Jammu & Kashmir is of average level. It was found there is a significant association between green product awareness level of the respondents and green consumer buying behavior. The study reveals that most of the consumers with respect to high to average level of green product awareness show high to medium level of green buying behavior and consumers having awareness to small degree and not at all show low green buying behavior. Hence there is an urgent need to make consumers aware about green products in order to speed up the green buying behavior among all consumers to save this world for future generations.

/pdf/a-study-on-consumer-awareness-of-green-products-and-its-4grhbx1he1.pdf

A Study on Consumer Awareness of green products and its Impact on Green Buying Behavior

Recently climate change issues have come to the forefront. Climate change is a global challenge. It is a threat to social and economic stability and sustainable human existence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking water, sufficient green food and secured shelter. Many measures have to be planned for and taken into account when adapting to climate changes .As a third world country Bangladesh can place a good phenomena in climate change through adapting consumer attitude towards green marketing . According to the study, consumers are very much sensitive in a few factors. These factors are consumer’s loyalty about green product, Global warming and environmental safety, quality of product, concern about extra price and Luxury and Environmental awareness. Both descriptive and inferential statistics were used in analyzing data. For identifying the factors relating to purchase green product, factor analysis was conducted. Positive attitude towards green marketing is 53.417. Male are more aware and positive minded than female in respect of different issues of green marketing in Bangladesh. According to my study “50 years above” people have more favorable attitude than any other age group. Students are unconscious about the green practice and the impact for the future. Consumer’s loyalty is the most important factor for taking decision for the purchase of green product by the consumer. So it is the urgent time to generate the concept of green marketing to the young generation. We must find an opportunity to enhance product's performance and strengthen our customer's loyalty to green product.

http://asaub.edu.bd/data/asaubreview/v6n1sl12.pdf

Jesmin Akter

Papers

Consumer Attitude towards Green Marketing in Bangladesh