J
Joan Magretta
Publications - 1
Citations - 2863
Joan Magretta is an academic researcher. The author has contributed to research in topics: Artifact-centric business process model & Business Model Canvas. The author has an hindex of 1, co-authored 1 publications receiving 2764 citations.
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Journal Article
Why business models matter.
TL;DR: Magretta as mentioned in this paper argues that a good business model is essential to every successful organization, whether it's a new venture or an established player, and to help managers apply the concept successfully, she defines what a business model are and how it complements a smart competitive strategy.