This literature review paper discusses the proper use of qualitative research methodology to discuss several aspects of the research for the improvement of the skill of the readers. During the last few decades, the use of qualitative research has been increased in many institutions. It can be used to explore several areas of human behavior for the development of organizations. The purpose of this study is to provide inspirations to the new researchers for the development of their qualitative articles. The paper analyzes the design of qualitative research giving some methodological suggestions to make it explicable to the reader. In this paper an attempt has been taken to study the background of the qualitative research methodology in social sciences and some other related subjects , along with the importance, and main features of the study.

/pdf/qualitative-research-methodology-in-social-sciences-and-l9xxieblkt.pdf

Qualitative Research Methodology in Social Sciences and Related Subjects

Case study is a research methodology, typically seen in social and life sciences. There is no one definition of case study research. However, very simply… ‘a case study can be defined as an intensive study about a person, a group of people or a unit, which is aimed to generalize over several units’. A case study has also been described as an intensive, systematic investigation of a single individual, group, community or some other unit in which the researcher examines in-depth data relating to several variables.

https://ebn.bmj.com/content/ebnurs/21/1/7.full.pdf

What is a case study

Circular business models in the European manufacturing industry: A multiple case study analysis

https://backend.orbit.dtu.dk/ws/files/241758393/1_s2.0_S0305750X20304939_main.pdf

China's investments in renewable energy in Africa: Creating co-benefits or just cashing-in?

Although research on branding in higher education has grown, a specific focus on internal branding in this sector is still scarce. Brand support by mid-level administrative staff and deans is a key element in internal branding of a university. This study explores the extent to which internal branding contributes to this group’s understanding of and engagement with a public institution’s rebranding campaign. It identifies challenges and practice insights for practice for internal branding activities when engaging these internal stakeholders, linking to wider brand management theory and practice. A qualitative case study approach was employed to understand the effectiveness of internal branding holistically, and in context. In 2016, nineteen depth interviews were conducted with a range of mid-level administrators and deans including those at the student union, regional campuses, directors of departments, and deans of faculties and schools at a large Canadian university. The data was analysed using Nvivo qualitative data analysis software. On the basis of the results, it is apparent that internal branding has a valuable role in relation to higher education brand management strategy. Results offer a holistic view of the rebranding process, and explore understanding of and engagement with the rebranding campaign. This paper addresses a gap in the public sector brand management literature and demonstrates theoretical and practical implications for improved understanding and brand management strategy.

/pdf/branding-higher-education-an-exploration-of-the-role-of-3v8kc26g86.pdf

Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand

There are several different definitions and kinds of case studies. Because of different reasons the case studies can be either single or multiple. This study attempts to answer when to write a single case study and when to write a multiple case study. It will further answer the benefits and disadvantages with the different types. The literature review, which is based on secondary sources, is about case studies. Then the literature review is discussed and analysed to reach a conclusion. The conclusion is that there are several different opinions if a single case study or a multiple case study is the best choice. Different causes to consider in the choice to make a single case study or a multiple case study are presented. Some causes are that the amount depends on the context, upon how much is known and how much new information the cases bring. Another conclusion from the case studies I looked among is that it is generally more number of pages in the multiple case studies than in the single case studies.

Johanna Gustafsson

Papers

Single case studies vs. multiple case studies: A comparative study