J
John Bowen
Publications - 2
Citations - 2198
John Bowen is an academic researcher. The author has contributed to research in topics: Marketing effectiveness & Marketing management. The author has an hindex of 2, co-authored 2 publications receiving 2128 citations.
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Marketing for Hospitality and Tourism
TL;DR: The role of marketing in strategic planning in Hospitality and Tourism marketing is discussed in this paper, where the authors present an overview of the HOSPITALITY and TOURISM marketing process.