This study examines the response rates for surveys used in organizational research. We analysed 1607 studies published in the years 2000 and 2005 in 17 refereed academic journals, and we identified 490 different studies that utilized surveys. We examined the response rates in these studies, which covered more than 100,000 organizations and 400,000 individual respondents. The average response rate for studies that utilized data collected from individuals was 52.7 percent with a standard deviation of 20.4, while the average response rate for studies that utilized data collected from organizations was 35.7 percent with a standard deviation of 18.8. Key insights from further analysis include relative stability in response rates in the past decade and higher response rates for journals published in the USA. The use of incentives was not found to be related to response rates and, for studies of organizations, the use of reminders was associated with lower response rates. Also, electronic data collection efforts (e.g. email, phone, web) resulted in response rates as high as or higher than traditional mail methodology. We discuss a number of implications and recommendations.

Survey response rate levels and trends in organizational research

A new theory of competition is evolving in the strategy literature. The authors explicate the foundations of this new theory, the “comparative advantage theory of competition,” and contrast them wi...

https://www.jstor.org/stable/pdfplus/1252069.pdf

The Comparative Advantage Theory of Competition

The authors seek to understand which of three different strategic orientations of the firm (customer, competitive, and technological) is more appropriate, when, and why it is so in the context of d...

/pdf/strategic-orientation-of-the-firm-and-new-product-14wlprvdlq.pdf

Strategic orientation of the firm and new product performance

Electronic mail (e-mail) has been used to distribute surveys and collect data from online users for almost fifteen years. However, some have suggested that the use of e-mail is becoming obsolete. This study analyzes response rates to e-mail surveys undertaken since 1986 and examines five influences to response rates: the year the study was undertaken, the number of questions in the survey, the number of pre-notification contacts, the number of follow-up contacts and survey topic salience. Response rates to e-mail surveys have significantly decreased since 1986. Correlation and regression analyses suggest that year that the survey was undertaken and number of follow-up contacts had the most influence on response rates. A discussion of other influences and future research into this area is provided.

E‐mail Survey Response Rates: A Review

Bullying in a school setting is an important social concern that has received increased scholarly attention in recent years. Specifically, its causes and effects have been under investigation by a number of researchers in the social and behavioral sciences. A new permutation of bullying, however, has recently arisen and become more common: Techsavvy students are turning to cyberspace to harass their peers. This exploratory article discusses the nature of bullying and its transmutation to the electronic world and the negative repercussions that can befall both its victims and instigators. In addition, findings are reported from a pilot study designed to empirically assess the nature and extent of online bullying. The overall goal of the current work is to illuminate this novel form of deviance stemming from the intersection of communications and computers and to provide a foundational backdrop on which future empirical research can be conducted.

Bullies Move Beyond the Schoolyard A Preliminary Look at Cyberbullying

This paper presents the findings of an empirical investigation into three related themes which have dominated recent business thinking: marketing orientation, planning and the Japanese way. The marketing strategies and organizations of a sample of Anglophone and Japanese businesses are investigated and compared with their success rates. Marketing and planning oriented companies are found to be relatively successful but not as strong as businesses which balance them against technological orientation and entrepreneurship. This route to success was found to be dominated by Japanese companies but not their exclusive domain.

Business orientations and corporate success

Principles of Marketing: 2nd European Edition

The problem of optimizing advertising across a broad product range, where significant cross elasticities are likely, is explored. A linear-in-logs model is proposed and allocation rules for budgeting across products and media are derived. The model is estimated for a large European variety store chain. The results suggest profits could be increased by nearly 40 percent with no change in the advertising budget, if management shifted from the conventional bottom-up approach to the more systematic method outlined. The final section describes how management implemented the model.

Multiproduct Advertising Budgeting

This article looks at some very basic questions concerning Marketing's application to British politics. Firstly it identifies the degree of influence which marketing has in this area. Secondly it discusses the efficacy of marketing activity in politics to date and in the future. Next it links voting behaviour with buyer behaviour and market segmentation to highlight areas where gaps exist and marketing expertise could be usefully transferred. A practical example is then provided as Cluster Analysis is used on relevant attitudinal data to produce a novel way of segmenting the electorate. From this some of the implications for political parties are discussed and the future research possibilities considered.

The application of marketing to British politics

Hypotheses about Japanese marketing are examined using a matched sample of British companies and their major Japanese competitors. Japanese subsidiaries in Britain are shown to be much more market-oriented, more single-minded in their pursuit of market share and more alert to strategic opportunities than their British counterparts. Organizationally, however, their subsidiaries are more like successful British companies than the Japanese stereotype. Differences in performance between the two groups appear due to marketing skills rather than national cultures.

https://link.springer.com/content/pdf/10.1057%2Fpalgrave.jibs.8490415.pdf

John Saunders

Papers

Business orientations and corporate success

Principles of Marketing: 2nd European Edition

Multiproduct Advertising Budgeting

The application of marketing to British politics

Japanese Marketing strategies in the UK. - a Comparative Study