scispace - formally typeset
J

Jones Mp

Publications -  1
Citations -  10

Jones Mp is an academic researcher. The author has contributed to research in topics: Market research & Critical Incident Technique. The author has an hindex of 1, co-authored 1 publications receiving 10 citations.

Papers
More filters
Journal Article

Not how many but why. A qualitative approach to customer relations.

TL;DR: The Critical Incident Technique as discussed by the authors does not measure satisfaction and dissatisfaction, but shows what people like or dislike, and why, and is therefore a guide to what changes are needed in the health service.