J
Jones Mp
Publications - 1
Citations - 10
Jones Mp is an academic researcher. The author has contributed to research in topics: Market research & Critical Incident Technique. The author has an hindex of 1, co-authored 1 publications receiving 10 citations.
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Journal Article
Not how many but why. A qualitative approach to customer relations.
TL;DR: The Critical Incident Technique as discussed by the authors does not measure satisfaction and dissatisfaction, but shows what people like or dislike, and why, and is therefore a guide to what changes are needed in the health service.