Jooyoung Kim

TL;DR: The authors investigated the relationship between five brand personality dimensions and brand trust as well as brand affect and found that Sincerity and Ruggedness are more likely to influence the level of brand trust than brand affect, whereas the Excitement and Sophistication dimensions relate more to brand affect than to brand trust.

TL;DR: This article found that affect when measured by a visual measure of emotional response dominates over cognition for predicting conative attitude and action in advertising messages, with over 23,000 responses to 240 advertising messages.

TL;DR: In this article, the authors explore how brand credibility and brand prestige affect brand purchase intention and empirically investigate how the combinatory mechanism of brand prestige and brand credibility materialize across multiple product categories.

TL;DR: The authors examined a model of six latent constructs and proposed that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility, affective brand conviction, cognitive brand conviction and attitude strength.

TL;DR: Choi et al. as discussed by the authors investigated the differences in perceived risk between online shoppers and non-online shoppers, as well as online shoppers' perceived risk relating to two culturally different countries (i.e., Korea and the United States).