Showing papers by "José Celso Contador published in 2007"

Metodologia para constituição de parceria entre empresas

Abstract: Current competitive environments lead companies to choose one core competence and to develop partnerships to take advantage of market opportunities This type of association becomes more and more dynamic as product cycles shrink This paper proposes to extend the Group Technology methods to the development of business partnerships The first step is to consider the similarity among activities necessary to the product manufacturing, and to generate a dendrogram to help managers define the product assembly configuration The second step is to suggest the use of Euclidian distance between the candidate company and the ideal company as a tool for the choice of partnership, taking as a standard the similarity between the two companies in the actions developed to achieve competitiveness An application of the suggested methodology shows its usefulness and underscores the promising results of the utilization of today’s vast experience in the definition of manufacturing cells for the choice of companies for partnership, so as to build a production system involving several companies Key-words: Business partnerships Manufacturing systems Modular assembly Theory of similarity Competitive strategy

Formulação da estratégia competitiva para micro e pequenas empresas por meio do modelo de campos e armas da competição

Abstract: O objetivo do presente artigo e apresentar, de forma inedita, uma metodologia de formulacao da estrategia competitiva para micro e pequenas empresas, desenvolvida segundo os conceitos mais modernos da Teoria da Competitividade. Portanto, metodologia muito diferente daquelas baseadas no ultrapassado planejamento estrategico. A metodologia enfatiza a analise das exigencias, necessidades, preferencias, expectativas ou anseios do cliente dos clientes, a consideracao das estrategias competitivas dos concorrentes e a avaliacao do ambiente interno da empresa. E fundamentada no modelo de campos e armas da competicao, que tem se mostrado muito adequado e eficiente para explicar, analisar e ampliar a competitividade da empresa, por ser um modelo qualitativo e quantitativo, por utilizar diversas variaveis matematicas e por ser suficientemente flexivel para considerar combinacoes da influencia do ambiente externo e do interno e da interpretacao dos dirigentes sobre o ambiente externo.

Mudanza organizacional: una investigación de las opiniones, actitudes y expectativas de empleados que viven momentos de transición organizacional

Abstract: The research has a focus on the organizational behavior, specifically on the organizational culture investigated by Sashkin y Kiser (1994), taken as the majo...