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Junghun Kim

Researcher at Seoul National University

Publications -  15
Citations -  357

Junghun Kim is an academic researcher from Seoul National University. The author has contributed to research in topics: Discrete choice & Engineering. The author has an hindex of 7, co-authored 9 publications receiving 181 citations.

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The adoption of virtual reality devices: The technology acceptance model integrating enjoyment, social interaction, and strength of the social ties

TL;DR: The results of this study indicate that social interactions and strength of the social ties increase perceived enjoyment, and perceived enjoyment has a more significant effect on intention to use than perceived usefulness, which is the main element of TAM.
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Do people really want renewable energy? Who wants renewable energy?: Discrete choice model of reference-dependent preference in South Korea

TL;DR: In this paper, the authors used a mixed logit model that reflects the reference point to consider the relative shares of the energy sources and the relative level of attributes and found that the respondents' level of education had a significant effect on the preference for increase of renewable energy sources.
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Dynamic analysis of well-to-wheel electric and hydrogen vehicles greenhouse gas emissions: Focusing on consumer preferences and power mix changes in South Korea

TL;DR: In this paper, the authors examined GHG emissions caused by EVs and FCEVs by examining the power mix and resulting change of market share of EVs and FCVs in South Korea.
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Can mobile and biometric payments replace cards in the Korean offline payments market? Consumer preference analysis for payment systems using a discrete choice model

TL;DR: Analysis of consumer preferences for payment systems in Korea shows that consumers preferred cards to mobile and biometric payments even if they displayed the same level of related attributes, and proposes market strategies for the diffusion of major next-generation payment systems from multiple aspects.
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Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect

TL;DR: Choi et al. as discussed by the authors investigated brand loyalty and interest of smartphone in South Korea where Samsung originates from, and how they are affected by the satisfaction of innovative peers in the South Korea.