Content analysis is a highly fl exible research method that has been widely used in library and information science (LIS) studies with varying research goals and objectives. The research method is applied in qualitative, quantitative, and sometimes mixed modes of research frameworks and employs a wide range of analytical techniques to generate fi ndings and put them into context. This article characterizes content analysis as a systematic, rigorous approach to analyzing documents obtained or generated in the course of research. It briefl y describes the steps involved in content analysis, differentiates between quantitative and qualitative content analysis, and shows that content analysis serves the purposes of both quantitative research and qualitative research. The authors draw on selected LIS studies that have used content analysis to illustrate the concepts addressed in the article. The article also serves as a gateway to methodological books and articles that provide more detail about aspects of content analysis discussed only briefl y in the article.

https://www.ideals.illinois.edu/bitstream/handle/2142/3670/WhiteMarch551.pdf?sequence=2

Content Analysis: A Flexible Methodology

PART ONE: MASS COMMUNICATION AND SOCIETY Public Communication and Public Interest Contested Territory Media Performance Traditions of Enquiry The `Public Interest' in Communication PART TWO: MEDIA PERFORMANCE NORMS Performance Norms in Media Policy Discourse The Newspaper Press Performance Norms in Media Policy Discourse Broadcasting A Framework of Principle for Media Assessment PART THREE: RESEARCH MODELS AND METHODS Media Organizational Performance Models and Research Options PART FOUR: MEDIA FREEDOM Concepts and Models of Media Freedom Media Freedom From Structure to Performance Media Freedom The Organizational Environment PART FIVE: DIVERSITY Varieties and Processes of Diversity Taking the Measure of Diversity Media Reflection Media Access and Audience Choice PART SIX: OBJECTIVITY Concepts of Objectivity A Framework for Objectivity Research Measuring Objectivity News as Information Measuring Objectivity The Evaluative Dimension of News PART SEVEN: MASS MEDIA, ORDER AND SOCIAL CONTROL Media and the Maintenance of Public Order Policing the Symbolic Environment Solidarity and Social Identity PART EIGHT: MEDIA AND CULTURE Questions of Culture and Mass Communication Cultural Identity and Autonomy Whose Media Culture? PART NINE: IN CONCLUSION Changing Media, Changing Mores Implications for Assessment

Media performance : mass communication and the public interest / Denis Mcquail

Women have yet to welcome Web-based shopping as readily as men. A primary factor for this state is how men and women view shopping. Understanding those differences will help vendors address this vital pool of consumers.

Gender differences in perceptions of web-based shopping

she is working on a master's degree in the School of Information Science at the University of Tennessee and she plans to become a school media specialist.

https://works.bepress.com/carol_tenopir/92/download/

Use and Users of Electronic Library Resources: An Overview and Analysis of Recent Research Studies

/pdf/the-mcdonaldization-of-society-an-investigation-into-the-5d68mflk5z.pdf

The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life

Print sources in an electronic age: A vital part of the research process for undergraduate students

Advertisements for technology products were sampled from professional journals in the fields of business, computing science/engineering, and library and information science. Content analyses revealed that men are portrayed in the ads more frequently than women, although the distribution of male and female figures in various poses is more egalitarian in ads found in traditional library journals. The depictions of male and female roles in relation to technology is largely stereotypic. Men are often portrayed as deep thinkers who are connected to the future, whereas women are often present in ads in order to convey the notion of simplicity of product use. © 1997 John Wiley & Sons, Inc.

Information technology and social relations: portrayals of gender roles in high tech product advertisements

https://moyak.com/papers/self-publishing.pdf

The self-publishing phenomenon and libraries

Obituaries can reveal much about the way a profession is conceived and structured in the popular imagination. This article examines obituaries of librarians in the New York Times between 1977 and 2002 to determine how librarians were presented to the general public by a major newspaper. Although librarianship is a female‐intensive profession, 63.4 percent of the obituaries chronicled the lives of male librarians. Although public and school librarians outnumber their academic counterparts, obituaries focused on academic librarians. Far from creating a stereotypical portrait of librarians as shy, dour, dowdy, and sheltered individuals, the emphasis on large‐scale achievements in the obituaries produces an image of librarianship as a glamorous profession. Some librarians are presented as sleuths and detectives who amassed large collections. They contributed to the progress of scholarly research with extensive publications. Many others had connections to prominent people, making the most of these social netwo...

/pdf/the-portrayal-of-librarians-in-obituaries-at-the-end-of-the-2e3hfuxsva.pdf

The portrayal of librarians in obituaries at the end of the twentieth century

Analyzing the citation characteristics of the scholarly production of an interdisciplinary field according to the kind of research methodology employed can provide much valuable information that can be used to improve both collection development decisions and reference services. Focusing on tourism studies, this article shows how a detailed breakdown of citations by Library of Congress (LC) classification can help librarians manage the information scatter that is typically associated with interdisciplinary fields. Data about the percentage of cited material from particular LC classes and subclasses that are used in the collective research output of an interdisciplinary field can be helpful in identifying types of material for purchase that otherwise may be overlooked. In addition, by identifying LC classes and subclasses that generate many citations, librarians can closely examine individual citations from these classes to get a detailed sense of how interdisciplinary scholars do their intellectual work, thus allowing them to better understand and anticipate the future information needs of these scholars.

/pdf/improving-collection-development-and-reference-services-for-5e3d01i01i.pdf

Improving Collection Development and Reference Services for Interdisciplinary Fields through Analysis of Citation Patterns: An Example Using Tourism Studies

Juris Dilevko

Papers

Print sources in an electronic age: A vital part of the research process for undergraduate students

Information technology and social relations: portrayals of gender roles in high tech product advertisements

The self-publishing phenomenon and libraries

The portrayal of librarians in obituaries at the end of the twentieth century

Improving Collection Development and Reference Services for Interdisciplinary Fields through Analysis of Citation Patterns: An Example Using Tourism Studies