In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility.

Contextual Mobile Content Placement on a Mobile Communication Facility

A system and method for using a user profile to order placed content in search results returned by a search engine. The user profile is based on search queries submitted by a user, the user's specific interaction with the documents identified by the search engine and personal information provided by the user. Placed content is ranked by a score based at least in part on a similarity of a particular placed content to the user's profile. User profiles can be created and/or stored on the client side or server side of a client-server network environment.

Personalization of placed content ordering in search results

A system for ranking geospatial entities is described. In one embodiment, the system comprises an interface for receiving ranking data about a plurality of geospatial entities and an entity ranking module. The module uses a ranking mechanism to generate place ranks for the geospatial entities based on the ranking data. Ranked entity data generated by the entity ranking module is stored in a database. The entity ranking module may be configured to evaluate a plurality of diverse attributes to determine a total score for a geospatial entity. The entity ranking module may be configured to organize ranked entity data into placemark layers.

Entity display priority in a distributed geographic information system

Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.

Managing Sponsored Content Based on Usage History

In embodiments of the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum.

Contextual targeting of content using a monetization platform

A system (125) identifies a document and obtains one or more types of history data associated with the document. The system (125) may generate a score for the document based, at least in part, on the one or more types of history data.

Information retrieval based on historical data

A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.

Adjusting Bids Based on Predicted Performance

A system plots results of a data search. The system executes one or more search queries to search stored data. The system receives results of the executed one or more search queries, where the results are orderable by at least one search characteristic. The system designates a visual representation for each of the results. The system plots each of the visual representations on a multi-dimensional graphical display, where at least one dimension of the multi-dimensional graphical display corresponds to the at least one search characteristic.

Systems and methods for sorting and displaying search results in multiple dimensions

A system and method for scoring documents is described. One or more documents are identified responsive to a search criteria. A text match score indicating a quality of match of the identified documents is determined. A category match score is determined over categories. A document-categories score is determined indicating a quality of match between an identified document and a plurality of categories. A search criteria-categories score is determined indicating a quality of match between the search criteria and the categories. An overall score is determined based on the text match score and the category match score.

System and method for determining a composite score for categorized search results

A system may determine an extent to which a document is selected when the document is included in a set of search results, generate a score for the document based, at least in part, on the extent to which the document is selected when the document is included in a set of search results; and rank the document with regard to at least one other document based, at least in part, on the score.

Karl Pfleger

Papers

Information retrieval based on historical data

Adjusting Bids Based on Predicted Performance

Systems and methods for sorting and displaying search results in multiple dimensions

System and method for determining a composite score for categorized search results

Document scoring based on query analysis