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Katarzyna Zdunczyk

Researcher at Newcastle University

Publications -  9
Citations -  62

Katarzyna Zdunczyk is an academic researcher from Newcastle University. The author has contributed to research in topics: Service system & Service (business). The author has an hindex of 3, co-authored 8 publications receiving 60 citations. Previous affiliations of Katarzyna Zdunczyk include Warsaw University of Technology.

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Do organisational factors support creativity and innovation in Polish firms

TL;DR: In this paper, Martins and Terblanche developed a theoretical framework of the organisational factors that support creativity and innovation, and the current study aims to provide an empirical test of this framework.

Knowing marketing: An activity theory perspective on knowledge and learning in the marketing domain

TL;DR: In this paper, the authors argue that activity theory has the potential to enable insights into the contradictory and complex systems of activity in which marketing practices reside, and support the understanding of change, complexity and uncertainty related to marketing contexts by recognising and supporting the contradictory, collective and distributed character of knowledge and learning.