Kazutoshi Fujiwara

TL;DR: In this article, the authors used a personality trait classification method called the Big Five personality traits to perform an empirical analysis of the way that the five dimensions of personality traits4 influence purchase intentions for each brand.

TL;DR: In this paper, the authors provided empirically validated evidence on the effect that experiences, which was proposed by Schmitt [1], have on purchase intentions and found that providing customers with satisfaction through the five senses and positive feelings is something a brand must achieve at the very least, regardless of brand rank, for the product categories of food and cars.

TL;DR: In this article, a comparative analysis of the psychological factors that influence the development of purchase intentions and how they differ between the food and car luxury brands was performed by using psychological factors.

TL;DR: In this paper, the authors performed an empirical analysis on the relationship between personality traits and purchase intentions for food and car luxury brands by using the Big Five personality traits, which revealed that consumers with high levels of Openness to Experience showed high purchase intention for those brands.

TL;DR: Fujiwara and Nagasawa as mentioned in this paper conducted an empirical study on the effect of personality differences on how consumers react to Relate and found that providing Relate is particularly effective for people with low levels of extraversion, high levels of conscientiousness, and low level of neuroticism.