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Keith Cowling
Publications - 1
Citations - 71
Keith Cowling is an academic researcher. The author has contributed to research in topics: Market share & Demand curve. The author has an hindex of 1, co-authored 1 publications receiving 71 citations.
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Price, Quality, and Market Share
Keith Cowling,A. J. Rayner +1 more
TL;DR: In this paper, the authors developed an operational version of a demand-forbrand model in which quality variation is explicitly recognized and generated implicit prices for the range of qualitative attributes a commodity possesses.