MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Abstract : A study is reported of the variations in organizational commitment and job satisfaction, as related to subsequent turnover in a sample of recently-employed psychiatric technician trainees. A longitudinal study was made across a 10 1/2 month period, with attitude measures collected at four points in time. For this sample, job satisfaction measures appeared better able to differentiate future stayers from leavers in the earliest phase of the study. With the passage of time, organizational commitment measures proved to be a better predictor of turnover, and job satisfaction failed to predict turnover. The findings are discussed in the light of other related studies, and possible explanations are examined. (Modified author abstract)

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Organizational Commitment, Job Satisfaction and Turnover Among Psychiatric Technicians. Technical Report No. 16.

Part 1 The glimmerings 1718-1826: silhouette of a renaissance reaction against innovation the new social order and its fall. Part 2 The breakthrough 1826-1878: foundations of a secular state Tanzimat the economic and political impact of the West the secularism of the Tanzimat the constitutional movement constitution of 1876. Part 3 The reaction 1878-1908: constitutional absolutism the reactions against the reaction. Part 4 Search for a fulcrum 1908-19: the Mesrutiyet three proposed roads to reconstruction reforming the institutions the secularism of the Mesrutiyet. Part 5 The struggle for establishment of a secular nation-state 1919-39: the birth of a nation under fire the Kemalist reforms the secularism of the Kemalist regime.

The Development of Secularism in Turkey

Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines

1. Introduction: borders, ethics, and mobilities Anssi Paasi, Eeva-Kaisa Prokkola, Jarkko Saarinen, and Kaj Zimmerbauer Part I: Borders in a borderless world 2. Borderless worlds and beyond: challenging the state-centric cartographies Anssi Paasi 3. Imagining a borderless world Harald Bauder 4. Borders, distance, politics Paolo Novak Part II: Politics of inclusion and exclusion 5. 'Borderless' Europe and Brexit: young European migrant accounts of media uses and moralities Aija Lulle 6. Everyday bordering, healthcare, and the politics of belonging in contemporary Britain Kathryn Cassidy 7. 'Delay and Neglect': the everyday geopolitics of humanitarian borders Elisa Pascucci, Jouni Hakli and Kirsi Pauliina Kallio 8. Asylum reception and the politicization of national identity in Finland: a gender perspective Eeva-Kaisa Prokkola Part III: Contested mobilities and encounters 9. Tourism, border politics, and the fault lines of mobility Raoul V. Bianchi and Marcus L. Stephenson 10. Commodification of contested borderscapes for tourism development: viability, community representation, and equity of relic Iron Curtain and Sudetenland heritage tourism landscapes Arie Stoffelen and Dominique Vanneste 11. Contested mobilities across the Hong Kong-Shenzhen border: the case of Sheung Shui J.J. Zhang Part IV: Borders, security, politics 12. Trade, Trump, Security, and Ethics: The Canada-US Border in Continental Perspective Heather N. Nicol and Karen G. Everett 13. Ontological (in)security: the EU's bordering dilemma and neighbourhood Jussi P. Laine and James W. Scott 14. An ethical code for cross-border governance: what does the European Union say on the ethics of cross-border cooperation? Elisabetta Nadalutti 15. The role of `nature' at the EU maritime borders: agency, ethics, and accountability Estela Schindel 16. Afterword: borders are there to be crossed (but not by everybody) Noel B. Salazar

Borderless Worlds for Whom? : Ethics, Moralities and Mobilities

The primary purpose of this research is to determine whether there is a significant difference between the passengers’ service quality expectations and service quality perceptions in different airline firms. The collateral purpose is to find out whether there is a significant difference between service quality expectation and service quality perception of the passengers who have different socio-demographic characteristics. To achieve these purposes, the 5 - dimensional scale, suggested by Parasuraman et.al (1988) was applied to the airline travel sector. The questionnaire was used in interviewing the passengers at Sabiha Gokcen Airport in Istanbul in Turkey with a “face to face” method. The data was analysed in SPSS 16 program after questionnnaires were collected. Firstly, the demographic characteristics of passengers were presented for different airline firms. Then the highest and the lowest gaps for the each statement was determined. Lastly it was compared if there was a significant difference between the service quality expectation and perception for different domestic airline firms.

http://www.sjm06.com/SJM%20ISSN1452-4864/7_2_2012_171_325/7_2_219_230.pdf

The Measurement Of Service Quality With SERVQUAL For Different Domestic Airline Firms In Turkey

This study aims to test the effects of the number of tourist arrivals and tourism receipts on carbon emissions for the Mediterranean countries. The study investigates 15 Mediterranean countries including Albania, Algeria, Bosnia and Herzegovina, Croatia, Cyprus, Egypt, France, Greece, Israel, Italy, Lebanon, Morocco, Spain, Tunisia, and Turkey. The sample countries are selected considering the availability of the data. The annual data covering the period between 2001 and 2017 is used for the empirical analysis. The study employs econometrics models to test the EKC (environmental Kuznets curve) hypothesis. The results show that tourist arrival and tourism receipts reduce carbon emissions. However, this effect differs for equations taking per capita income as regime variables into account. Thus, tourist arrivals increase carbon emission up to a certain threshold within the scope of EKC hypothesis; it decreases carbon emission above this level. On the other hand, the effects of tourism receipts on carbon emissions are statistically insignificant in the first regime and reduce carbon emissions in the second regime.

Regime-dependent effect of tourism on carbon emissions in the Mediterranean countries.

After the fall of the Berlin Wall, important changes have occurred world wide. Not only the Berlin Wall, but also technological improvements such as the Internet affected businesses as befits humans. Globalization bias presents considerable challenges and opportunities for international marketers. The relaxation of trade policies has provided consumers with more foreign product choices than ever before (Wang & Chen, 2004). As a developing and a posseser of the young generation country, Turkey has also taken her share from this metamorphosis and winds of globalization. This has been accelerated by the imports of foreign products. There have been great changes in consumer behavior because of this acceleration. Some economical and political crisis has also brought reactions. Therefore, it is very important to study consumers’ ethnocentric tendencies and factors which affect their buying preferences and buying behavior. This paper seeks to examine the concept of ‘‘consumer ethnocentrism’’ (CE) and its impact on product evaluation and preferences among young Turkish consumers.

A research on measuring consumer ethnocentrism of young Turkish customers purchasing behaviors

This paper investigates the main antecedents of repurchase intention for luxury brands. In addition to the traditional understanding of repurchase by trust and satisfaction this study specifically focuses on the relative and indirect impacts of luxury value drivers. Four different facets of luxury value (i.e. social value, individual value, financial value and functional value) were proposed to influence repurchase intention through encouraging brand trust and brand satisfaction. The researchers administer a survey to 500 undergraduate students in consideration of the luxury product -sunglasses- which they bought recently. Data analysis was performed using structural equation modeling. Results confirmed some of indirect encouraging effects of luxury value dimensions on repurchase intention. Functional and financial facets of luxury value were found to be essential for consumer satisfaction while individual value provided by a luxury brand was the main driver for consumer trust. Results, managerial implications and future research directions are discussed.

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What Influences the Repurchase Intention for Luxury Brands?-The Relative Impacts of Luxury Value Dimensions

The aim of this study is to examine the role and capabilities of fourth party logistics (4PL) in the supply chain agility and firm performance. In addition to this, the relationship between supply chain agility and firm performance is also examined. This study aims to fulfill the gap in the literature about the studies on the relationship between 4PL capability dimensions, supply chain agility and business performance.,The study uses survey data from 58 senior executives and managers in the logistics and supply chain functions from 4PL service providers' customer firms in Turkey. The results are structural equation modeling using SmartPLS software. Snowball sampling method was used to collect survey data.,This study shows that integrator and supply chain infomediary are appropriate practices for mediating the impact of agile supply chain strategies, on firm performance. For supply chain practitioners, results indicate that firms benefit greatly if they consider the outsourcing, such as a 4PL partnership, in conjunction with their supply chain strategy.,Time, cost and the presence of businesses located in different cities across Turkey in the sample of study and the existence of the tendency of enterprises not to participate in the research can be stated as the limitations of this study.,In the literature, studies on 4PL have been conducted in different fields which can be categorized as follows: 4PL solution development, reasons that facilitate and prevent the design and implementation of 4PL, scope of 4PL service delivery and profit and risk sharing from the structure of 4PL networks. Briefly, the studies focus on conceptualizing and differentiating of 4PL from 3PL before reaching a common definition. Motivation of this study is to fulfill the gap of literature about supply chain agility, firm performance relationship and mediation role of 4PL skill dimensions.

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Kenan Aydin

Papers

The Measurement Of Service Quality With SERVQUAL For Different Domestic Airline Firms In Turkey

Regime-dependent effect of tourism on carbon emissions in the Mediterranean countries.

A research on measuring consumer ethnocentrism of young Turkish customers purchasing behaviors

What Influences the Repurchase Intention for Luxury Brands?-The Relative Impacts of Luxury Value Dimensions

The role of 4PL provider as a mediation and supply chain agility