This paper identifies the technological and commercial foundations of the new category of online applications commonly described as Web 2.0 or Social Media. It examines the relevance of Web 2.0 for Marketing Strategy and for Direct Marketing in particular. The issue is not a clear-cut one: while several observers saw in Web 2.0 a new stage in the evolution of the internet, others simply rejected it as a new High-Tech hype while there is still no generally accepted definition and demarcation of the term. Paradoxically, even without an accepted definition and despite lack of extensive research, the corporate world seems to embrace the Web 2.0 concept: high-profile mergers and acquisitions have already taken place or are under way while corporations are rushing to integrate various forms of social media into their marketing planning. The experience so far, based to a large degree on anecdotal evidence, is that Web 2.0 has a substantial effect on consumer behaviour and has contributed to an unprecedented customer empowerment. The consequences are far reaching, affecting not only the area of technology development but also the domains of business strategy and marketing. From the academic but also the practical point of view, attention must be placed on the demarcation and evaluation of the new technologies and trends so that the real value of Web 2.0 as a component of the modern marketing can be determined.

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Web 2.0: Conceptual foundations and marketing issues

Big Data technologies: A survey

In order to capture current educational practices in eLearning courses, more advanced ‘learning design’ capabilities are needed than are provided by the open eLearning specifications hitherto available. Specifically, these fall short in terms of multi-role workflows, collaborative peer-interaction, personalization and support for learning services. We present a new specification that both extends and integrates current specifications to support the portable representation of units of learning (e.g. lessons, learning events) that have advanced learning designs. This is the Learning Design specification. It enables the creation of a complete, abstract and portable description of the pedagogical approach taken in a course, which can then be realized by a conforming system. It can model multi-role teaching-learning processes and supports personalization of learning routes. The underlying generic pedagogical modelling language has been translated into a specification (a standard developed and agreed upon by domain and industry experts) that was developed in the context of IMS, one of the major bodies involved in the development of interoperability specifications in the field of eLearning. The IMS Learning Design specification is discussed in this article in the context of its current status, its limitations and its future development.

Representing the learning design of units of learning

A method and a scripting paradigm for automatically integrating disparate information systems (eg, web services and databases) within a given enterprise into a service-oriented architecture A script writer generates a script using a scripting paradigm, and the resulting script automatically derives new data models, new ontological structures, new mappings, and a new web service that integrates disparate information systems In addition to integrating disparate information systems, the scripts may be harvested to automate the metadata discovery and retrieval process The scripting paradigm builds upon existing open-source scripting languages and is compatible with existing internet browsers, thus encouraging mass participation in the integration process

Semantic system for integrating software components

To realize a truly collaborative product design and development process, effective communication among design collaborators is a must. In other words, the design intent that is imposed in a product design should be seized and interpreted properly; heterogeneous modeling terms should be semantically processed both by design collaborators and intelligent systems. Ontologies in the Semantic Web can explicitly represent semantics and promote integrated and consistent access to data and services. Thus, if an ontology is used in a heterogeneous and distributed design collaboration, it will explicitly and persistently represent engineering relations that are imposed in an assembly design. Design intent can be captured by reasoning, and, in turn, as reasoned facts, it can be propagated and shared with design collaborators. This paper presents a new paradigm of ontology-based assembly design. In the framework, an assembly design (AsD) ontology serves as a formal, explicit specification of assembly design so that it makes assembly knowledge both machine-interpretable and to be shared. An Assembly Relation Model (ARM) is enhanced using ontologies that represent engineering, spatial, assembly, and joining relations of assembly in a way that promotes collaborative assembly information-sharing environments. In the developed AsD ontology, implicit AsD constraints are explicitly represented using OWL (Web Ontology Language) and SWRL (Semantic Web Rule Language). This paper shows that the ability of the AsD ontology to be reasoned can capture both assembly and joining intents by a demonstration with a realistic mechanical assembly. Finally, this paper presents a new assembly design information-sharing framework and an assembly design browser for a collaborative product development.

Ontology-based assembly design and information sharing for collaborative product development

From the Publisher:

"The Semantic Web is an extension of the current Web in which information is given 
well-defined meaning, better enabling computers and people to work in cooperation."Tim Berners-Lee, Scientific American, May 2001
This authoritative guide shows how the Semantic Web works technically and how businesses can utilize it to gain a competitive advantage
Explains what taxonomies and ontologies are as well as their importance in constructing the Semantic Web
Companion Web site includes further updates as the framework develops and links to related sites

The Semantic Web: A Guide to the Future of XML, Web Services and Knowledge Management

Endorsed by all major vendors (Microsoft, Oracle, IBM, and SAP), SOA has quickly become the industry standard for building next-generation software; this practical guide shows readers how to achieve the many benefits of SOA Begins with a look at the architectural principles needed to create successful applications and then goes on to examine the process for designing services and SOA implementations Each stage of the design process has an accompanying chapter that walks readers through the details and provides helpful tips, techniques, and examples The author team of SOA practitioners also provides two unique, comprehensive, end-to-end case studies illustrating the architectural and design techniques presented in the book

Applied SOA: Service-Oriented Architecture and Design Strategies

The go-to guidebook for deploying Big Data solutions with HadoopToday's enterprise architects need to understand how the Hadoop frameworks and APIs fit together, and how they can be integrated to deliver real-world solutions. This book is a practical, detailed guide to building and implementing those solutions, with code-level instruction in the popular Wrox tradition. It covers storing data with HDFS and Hbase, processing data with MapReduce, and automating data processing with Oozie. Hadoop security, running Hadoop with Amazon Web Services, best practices, and automating Hadoop processes in real time are also covered in depth. With in-depth code examples in Java and XML and the latest on recent additions to the Hadoop ecosystem, this complete resource also covers the use of APIs, exposing their inner workings and allowing architects and developers to better leverage and customize them.The ultimate guide for developers, designers, and architects who need to build and deploy Hadoop applicationsCovers storing and processing data with various technologies, automating data processing, Hadoop security, and delivering real-time solutionsIncludes detailed, real-world examples and code-level guidelinesExplains when, why, and how to use these tools effectivelyWritten by a team of Hadoop experts in the programmer-to-programmer Wrox styleProfessional Hadoop Solutions is the reference enterprise architects and developers need to maximize the power of Hadoop.

Professional Hadoop Solutions

Introduction. Acknowledgments. About the Authors. Chapter 1 What Is XUL? The Origins of XUL. Leveraged Technologies in XUL. Types of XUL User Interface Widgets. XUL Features. Implementing XUL. Summary. Notes. Chapter 2 An XML Primer. XML Syntax. Creating a Document Type Definition. Constructing a XUL DTD. Creating a Schema. The Document Object Model. Summary. Chapter 3 Using Cascading Style Sheets. A Simple CSS Example. CSS Fundamentals. Using CSS with XUL. Summary. Notes. Chapter 4 Building a Simple XUL Interface. Building a XUL Application. Complete Code for xulexample.xul. Complete Code for eventhandlers.js. Summary. Chapter 5 Creating Netscape Themes. Gathering Your Tools. Downloading a Template. Developing Your Netscape Theme. Summary. Chapter 6 RDF and XUL Templates. The RDF Model and Syntax. Building and Using XUL Templates. Summary. Notes. Chapter 7 XUL Overlays and XBL. Using XUL Overlays. Using XML Binding Language (XBL). Summary. Notes. Chapter 8 The jXUL Open Source Project. Why jXUL? The jXUL Architecture. jXUL Components. jXUL Packages. Getting Involved in the jXUL Project. Challenges for the jXUL Project. Summary. Chapter 9 Case Study: Creating a Customizable Browser Portal . Defining the Problem. Approaching the Solution. Under the Hood: An In-Depth Look at Netscape's "My Sidebar". Customizing My Sidebar for the Case Study. Summary. Chapter 10 Case Study: Building an E-Commerce User Interface with XUL. Defining the Problem. Analyzing the Requirements. Designing the User Interface. Building the User Interface. Creating and Populating the User Interface. Navigating the Finished Product. Main XUL Interface File. JavaScript Event Handling File. Overlay Files. Summary. Appendix A: XUL Programmer's Reference. Appendix B: Netscape Theme Reference. References. Index.

Kevin T. Smith

Papers

The Semantic Web: A Guide to the Future of XML, Web Services and Knowledge Management

Applied SOA: Service-Oriented Architecture and Design Strategies

Professional Hadoop Solutions

Essential XUL Programming

More Java Pitfalls: 50 New Time-Saving Solutions and Workarounds