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Laurence Dessart

Researcher at University of Liège

Publications -  27
Citations -  1768

Laurence Dessart is an academic researcher from University of Liège. The author has contributed to research in topics: Brand community & Storytelling. The author has an hindex of 11, co-authored 23 publications receiving 1208 citations. Previous affiliations of Laurence Dessart include KEDGE Business School & University of Glasgow.

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Consumer engagement in online brand communities: a social media perspective

TL;DR: In this paper, the authors aim to delineate the meaning, conceptual boundaries and dimensions of consumer engagement within the context of online brand communities both in terms of the engagement with the brand and the other members of the online brand community.
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Capturing consumer engagement: duality, dimensionality and measurement

TL;DR: In this paper, the duality of consumer engagement with two engagement foci (brand and community) and seven sub-dimensions of engagement is discussed. But the focus of this paper is on consumer engagement objects.
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Social media engagement: a model of antecedents and relational outcomes

TL;DR: In this article, individual-level antecedents and relational outcomes of social media engagement are investigated, and a three-dimensional construct composed of three dimensions is proposed for each individual.
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Digital ecosystem and consumer engagement: A socio-technical perspective

TL;DR: In this paper, the authors argue that consumer engagement is a socio-technical phenomenon that emerges from consumer action with digital technology and that the action and the technology are co-constitutive of engagement practice.
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How stories generate consumer engagement: An exploratory study

TL;DR: In this article, a net-nographic approach to a collection of consumer responses − close to 1000 rich comments offered in four languages − to digital videos posted on YouTube by the brand Dove was used to understand the interplay between branded storytelling content and consumer engagement.