This section offers suggestions related to helping a student deal with bullying in schools, as well as creating an environment where that individual can easily return to the school community. It also mentions the significance of the method 'Shared Responsibility' in dealing with the situation.

Assessing the Impact

A shift of contemporary sociolinguistic research towards media and pop cultural discourse has been observed (e.g. Lopez, 2009; Meek, 2006). Despite the proliferation of studies, there has not been ...

A literature review on the mediation of sociolinguistic style in television and cinematic fiction: Sustaining the ideology of authenticity:

The use of English language names, titles, and catchphrases are often presented in advertisements that do notnecessarily target English-reading clientele in South Korea. This paper explores the functionality andcharacteristics of English text found in Korean promotion. This was a multistep exploratory study of the use andacceptance of English in Korean advertisements. First, various Korean media sources were scrutinized todetermine the percentage of promotions that exhibited English and how it was utilized. Second, a surveyregarding the acceptance and perception of English in these promotions by the Korean consumer was conducted.Third, a vocabulary test of the most common English descriptive words utilized in Korean magazineadvertisements was given to Korean business students. It was determined that 59.5% of the advertisementscontained English words. The survey revealed evidence that English in Korean promotions is well received withthe majority agreeing that the English language is novel or exoticness. The twenty most commonly foundEnglish words presented in Korean magazine advertisements were only understood 58.5 % of the time by thebusiness college students surveyed. This study shows that international and native Korean firms are havingsuccess in the Korean market by using marketing that integrates English has a means to show style and appeal tothe Korean customers. The findings suggest that the Korean consumer finds the use of English to be appealingregardless of their comprehension of the language itself.

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English in Korean Advertising: An Exploratory Study

Abstract Malaysia is a multiracial country with a diverse range of religions, leading to a broad range of religious festivals throughout the year. In recent years, corporate giants such as Petronas, Telekom Malaysia (TM), Tenaga and Astro have taken to airing television commercials (TVCs) that contain a local touch when greeting their customers. Perhaps the TVCs that have noticeably touched the hearts of most Malaysians are those sponsored by Petronas. Petronas used to commission the late Yasmin Ahmad to produce these TVCs. Thus, this paper is a visual analysis of the Petronas advertisements for one of the main religious festivals celebrated in Malaysia: Hari Raya Aidilfitri. The corpus selected for analysis is those TVCs directed by Yasmin Ahmad for Petronas between the years 1995 and 2008. The theoretical framework for the analysis of these social-commentary type commercials is the one proposed by Theo van Leeuwen.

A visual analysis of festive television commercials in Malaysia

This study observes the Taiwan TV commercial ads which use foreign languages on January to February 2004 and analyze the contents of the foreign languages appearing in the ads from 8 aspects, including the language it appears (English, Japanese, etc.), the style the foreign language appears (voice or characters; brand name, slogan, song, sentence/dialogue or word/phrase), the proportion of appearance of foreign language in the ads, the nature of the foreign languages in the ad (transmitting the product characters, expressing the feeling…), the site (in Taiwan or in other country), the subtitle on the screen (yes or no), the categories of the products and the nationality or race of the performers. Content analysis was used and the results reveal that English, Japanese and Korea are the most frequently used language in Taiwan TV commercial ads.

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Li-Chuan Wang

Papers

Foreign Languages Used in Taiwan TV Commercial Ads:Contents Analysis