scispace - formally typeset
L

Li Liangqiang

Researcher at Sichuan Agricultural University

Publications -  2
Citations -  276

Li Liangqiang is an academic researcher from Sichuan Agricultural University. The author has contributed to research in topics: Fear appeal. The author has an hindex of 2, co-authored 2 publications receiving 153 citations.

Papers
More filters
Journal ArticleDOI

COVID-19: fear appeal favoring purchase behavior towards personal protective equipment

TL;DR: The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the Coronaviridae-Nidovirales family as discussed by the authors.
Journal Article

COVID-19: fear appeal favoring purchase behavior towards personal protective equipment/ COVID-19 (新冠肺炎): 恐惧诉求促进消费者个人防护用品的购买

TL;DR: In this article, the authors examined the swings in purchase behavior following the outbreak of the COVID-19 in Wuhan, China, and across the world based on the theory of fear appeal.