L
Li Liu
Publications - 1
Citations - 44
Li Liu is an academic researcher. The author has contributed to research in topics: Product (category theory) & New product development. The author has an hindex of 1, co-authored 1 publications receiving 43 citations.
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Cultural Differences in Design-based Product Evaluation: The Role of Holistic and Analytic Thinking
TL;DR: This article found that Easterners provide more favorable evaluations of a new product package design than Westerners do and that culture is an important reason that influences on consumers' responses to product evaluations.