L
Ling-Ling Yang
Researcher at Tamkang University
Publications - 1
Citations - 37
Ling-Ling Yang is an academic researcher from Tamkang University. The author has contributed to research in topics: Payment & Mobile payment. The author has an hindex of 1, co-authored 1 publications receiving 15 citations.
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Mobile payment and online to offline retail business models
Shu-Hsien Liao,Ling-Ling Yang +1 more
TL;DR: A market survey in Taiwan developing a data mining analytics including clustering analysis and association rules based on a snowflake schema database design is investigated, determining the role of mobile payment is determined in terms of new retail payment mechanism that promotes a better consumer purchase experience in an online to offline business environment.