L
Liyan Lei
Researcher at College of Management and Economics
Publications - 2
Citations - 48
Liyan Lei is an academic researcher from College of Management and Economics. The author has contributed to research in topics: Supply chain & Stackelberg competition. The author has an hindex of 2, co-authored 2 publications receiving 31 citations.
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Dynamic vs. static pricing in a supply chain with advertising
TL;DR: The results show that if the manufacturer prices dynamically, the manufacturer itself will be better off; however, the double marginalization will be aggravated, which is adverse to supply chain efficiency.