L
Lois A. Mohr
Researcher at Georgia State University
Publications - 16
Citations - 9827
Lois A. Mohr is an academic researcher from Georgia State University. The author has contributed to research in topics: Service (business) & Corporate social responsibility. The author has an hindex of 15, co-authored 16 publications receiving 9094 citations. Previous affiliations of Lois A. Mohr include J. Mack Robinson College of Business.
Papers
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Do Consumers Expect Companies to Be Socially Responsible? the Impact of Corporate Social Responsibility on Buying Behavior
TL;DR: In this article, the authors report the findings from in-depth interviews of consumers to determine their views concerning the social responsibilities of companies and develop a typology of consumers whose purchasing behavior ranges from unresponsive to highly responsive to corporate social responsibility.
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Critical service encounters: The employee's viewpoint
TL;DR: In service settings, customer satisfaction is often influenced by the quality of the interpersonal interaction between the customer and the contact employee as discussed by the authors, which can be identified as one of the most important factors for customer satisfaction.
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Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
TL;DR: This paper examined the influence of consumers' attributions on corporate outcomes in response to corporate social responsibility (CSR), finding that consumers responded most positively to CSR efforts they judged as values driven and strategic while responding negatively to efforts perceived as stakeholder driven or egoistic.
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The effects of corporate social responsibility and price on consumer responses
Lois A. Mohr,Deborah J. Webb +1 more
TL;DR: In this article, the influence of corporate social responsibility and price on consumer responses was examined, and it was found that corporate social concern in both domains had a positive impact on evaluation of the company and purchase intent.
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A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned:
Deborah J. Webb,Lois A. Mohr +1 more
TL;DR: In this paper, the authors explore in depth how consumers respond to cause-related marketing and find that consumers are generally receptive to cause related marketing, whereas researchers have only begun to examine how consumers react to it.