Since the COVID-19 pandemic arrived, various options have been created to export products, with the creation and development of startups becoming a viable and significant option. Previous research has described the influence of competitive business advantage on international performance. However, the novelty of the current research was to evaluate the influence of the company’s capabilities, through the competitive advantage of the company as a mediator in international performance. The study was based on the responses of 200 active startups in Peru. The PLS-SEM technique was utilized with the company’s capabilities linked to internationalization processes as independent variables, as well as market intelligence, product innovation, and pricing. The mediating variable was competitive advantage, and the dependent variable was international performance. It was found that all three capabilities influenced competitive advantage and, ultimately, international performance. It was concluded that competitive advantage does not act as a mediator between pricing capabilities and the international performance of startups. Moreover, it was determined that competitive advantage acts as a mediator between two of the three assessed capabilities: market intelligence capabilities and product innovation capabilities. The results were supported by the reflective and formative evaluation of the results obtained through the applied technique. These results could help create better programs to promote startups interested in internationalizing and exporting products.

/pdf/product-innovation-market-intelligence-and-pricing-912rv234.pdf

Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru

Influence of the New Ecological Paradigm (NEP) and environmental concerns on pro-environmental behavioral intention based on the Theory of Planned Behavior (TPB)

Apart from the broad oversight of a company’s supply chain practices, more businesses are recognizing the importance of corporate social responsibility (CSR) and its influence on societal well-being. In addition to their financial success, ratings are being developed to analyze how well most corporations perform regarding their CSR operations. This grade can then be used to determine the market success of each firm. This study’s objective was to examine the mechanisms of how customers intend to pay premium prices for companies’ CSR activities, i.e., how CSR affects consumer–company identification and purchasing intention. We employed a questionnaire-based study to evaluate our research model generated from the literature. Using PLS-SEM, a quantitative analysis based on responses from major businesses in Pakistan was conducted. The results indicate that CSR is significantly correlated with brand image, consumer–company identification and identity attractiveness, and further leads to higher consumer satisfaction and purchasing intention. This paper contributes to the literature by confirming that consumers in Pakistan intend to buy CSR-conscious products and are willing to sponsor companies’ CSR activities. It implies that investing in CSR may improve a company’s financial performance and competitive advantage. On the other hand, the stability of this association calls for additional testing and empirical investigation.

/pdf/linking-corporate-social-responsibility-consumer-2adddj4u.pdf

Linking Corporate Social Responsibility, Consumer Identification and Purchasing Intention

This study aims to outline the influence of Environmental Attitude (EA) in Purchase Intention (PI) and Purchase Behavior (PB). The Theory of Reasoned Action (TRA) was extended by adding Environmental Concern (EC) and Perceived Environmental Knowledge (PEK) as EA predictors. A total of 396 responses from Peru were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). In the findings, Environmental Attitude acts as a mediator between Environmental Concern and Perceived Environmental Knowledge, and Purchase Intention. Additionally, this actual interrelationship results in a positive relationship with Purchase Behavior. Subjective Norms were not an essential predictor of Purchase Intention, which validates previous studies. Our findings suggest that Peruvian consumers prefer sustainable clothing because they are concerned with and aware of current environmental issues. Consequently, their attitude is shaped based on environmental concern and perceived environmental knowledge, resulting in an increasing intention to buy sustainable clothes, which are aimed at reducing environmental impact. The research findings may support the marketing and selling strategies of firms to show that their brands are green and can generate more interest in current and future customers. The novelty is based on using the partial least squares structural equation modeling (PLS-SEM) technique.

/pdf/sustainable-fashion-and-consumption-patterns-in-peru-an-21sw6poz.pdf

Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis

The present research study examines the influence of perceived corporate social responsibility (CSR) on consumer brand loyalty in the banking industry. The present research also examines the indirect relationship between CSR and brand loyalty via brand credibility and brand identification. The causal relationship is tested among perceived CSR, brand identification, brand credibility, and brand loyalty. Data were collected through a survey of banking customers (n = 315) in India. Structural equation modeling techniques (SEM) were employed further to analyze the data with AMOS version 24.0. This study expanded the traditional view of CSR effects on consumers and tried to fill the gap that exists in the literature by analyzing the effect of perceived CSR, brand credibility, and brand identification on consumer brand loyalty in banking services. The findings drawn from the study have significant implications for banking companies.

/pdf/csr-influence-on-brand-loyalty-in-banking-the-role-of-brand-1o09k91m.pdf

CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification

This study aimed to determine the effect of corporate social responsibility (CSR) on consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank consumers fulfilled an online survey. It evaluated the effect of corporate social responsibility (CSR), customer satisfaction (CS), and customer trust (CT) on customer loyalty. The results suggest that CSR and customer satisfaction, through customer trust, have a positive effect on customer loyalty. The model explained 63.6% of customer loyalty. Outcomes of the bootstrapping test showed that the path coefficients were significant. The research findings may help bank managers to understand customers’ satisfaction and trust, which can create a preference and loyalty for their firms. The study’s novelty is based on the use of the partial least square structural equation modeling technique (PLS-SEM) to evaluate CSR in the financial sector in Peru.

/pdf/effect-of-corporate-social-responsibility-on-consumer-3nguwj72.pdf

Luigi Leclercq-Machado

Papers

Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru

Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis