Consumer engagement in a virtual brand community: An exploratory analysis

The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in

https://bibliotecausatpdqt.files.wordpress.com/2013/02/the-impact-of-online-reviews-on-hotel-booking-intentions-and-perception-of-trust.pdf

The impact of online reviews on hotel booking intentions and perception of trust.

/pdf/online-communities-designing-usability-supporting-1rx78h3t04.pdf

Online communities – Designing Usability, Supporting Sociability

Being one of the “mega trends” that has significantly impacted the tourism system, the role and use of social media in travelers' decision making and in tourism operations and management have been widely discussed in tourism and hospitality research. This study reviews and analyzes all extant social media-related research articles published in academic journals during 2007 to 2011, mainly in tourism and hospitality fields. Based on a content analysis on the analyzed articles from both the consumers' and the suppliers' perspectives, this article found that consumer-centric studies generally focused on the use and impact of social media in the research phase of the travelers' travel planning process. Supplier-related studies have concentrated closely on promotion, management, and research functions, but few discussed product distribution. Research findings thoroughly demonstrate the strategic importance of social media for tourism competitiveness. This study also contributes to the academia and ind...

Social media in tourism and hospitality : a literature review

Influencers on Instagram: Antecedents and consequences of opinion leadership

Purpose – Customer loyalty and positive word‐of‐mouth (WOM) have been traditionally two main goals aimed at by managers. Focusing on the online banking, the importance of these concepts is even greater due to the increasing competence in electronic commerce. Thus, the purpose of this paper is to characterize both concepts in the e‐banking context.Design/methodology/approach – The influence of satisfaction and website usability in developing customer loyalty and positive WOM in the e‐banking business were measured. After the validation of measurement scales, hypotheses are contrasted through structural modelling.Findings – This research showed that satisfaction with previous interactions with the bank website had a positive effect on both customer loyalty and positive WOM. In addition, website usability was found to have a positive effect on customer satisfaction and, as expected, loyalty was also significantly related to positive WOM.Practical implications – In order to develop customer loyalty and positi...

The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services

Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions

Purpose – The importance of virtual brand communities is growing day by day as a result of consumers increasingly using online tools to contact fellow consumers in order to get information on which to base their decisions. For this reason, this work aims to explore some of the effects of participation in a virtual brand community on consumer behaviour.Design/methodology/approach – The paper proposes the positive effects of participation in a virtual community on both consumer trust and loyalty to the product, brand or organisation around which the community is developed. In addition, it also proposes a positive effect of trust on consumer loyalty. After the validations of measurement scales, the hypotheses are contrasted through structural modelling.Findings – The data, obtained through a web survey using members of several free software virtual communities, show that participation in the activities carried out in a virtual community may foster consumer trust and loyalty to the mutual interest of the comm...

The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software

Purpose – The purpose of this research is to analyse the influence of perceived web site security and privacy, usability and reputation on consumer trust in the context of online banking. Moreover, the paper also aims to analyse the trust‐commitment relationship since commitment is a key variable for establishing successful long‐term relationships with customers.Design/methodology/approach – The paper describes the positive effects of security and privacy, usability and reputation on consumer trust in a web site in the online banking context. Besides this, it also suggests that trust has a positive effect on consumer commitment. After the validation of measurement scales, the hypotheses are contrasted through structural modelling. Finally, the paper compares the hypothesised model with a rival one in order to test the mediating role of trust.Findings – The data showed that web site security and privacy, usability and reputation have a direct and significant effect on consumer trust in a financial services...

Luis V. Casaló

Papers

Influencers on Instagram: Antecedents and consequences of opinion leadership

The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services

Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions

The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software

The role of security, privacy, usability and reputation in the development of online banking