MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Manajemen pemasaran i

The authors present the Annual Oral Cancer Campaign of Araraquara promoted by the Oral Medicine Service of the Araraquara Dental School – UNESP. This campaign is an extension activity which, since its beginning, in 1993, has been expanding.The campaign provides background for teaching and research as well as benefits to the regional community. In 1999 this activity was conducted, for the first time, in a public fair visited daily for thousands people. This opportunity, which started in 1999, promoted the expansion of benefits and contributed to legitimate the campaign as an authentic extramural extension activity.

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Campanha de prevenção do câncer bucal em Araraquara: uma iniciativa de extensão consolidada em 11 anos de experiência

Metodologi Penelitian Kuantitatif

Services Marketing: People, Technology, Strategy

Kampung Beting is one of several floating villages that still exist in West Kalimantan. This first village in Pontianak city was originally the central of government, economic, and central of the spread of Islam in Pontianak. In the past, the people were also well-known for their politeness and hospitality. However, along with the times, the change that was happening was heading towards a negative direction instead. Nowadays, Kampung Beting is stigmatized and discriminated against due to the proliferation of crimes in this region, especially on drug abuse. In areas with stigma and discrimination, children are the most vulnerable party to being victims. As a form of concern for this region, especially for children, a group of people built a community called the Smart Beting Community. The Smart Beting Community strives to abolish stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran’s Program and Beting Learning. Therefore, it is necessary to know how the characteristics of children and the impact of child empowerment by this Smart Beting Community. This study is used a descriptive qualitative method. Data collection is done by direct observation, interview, and document review. The results of this study are the child empowerment through Islamic character education carried out by the Smart Beting Community was having a positive impact. Suggestions conveyed are the need for additional volunteers who served as instructors and makes clear and firm rules for the improvement and development of the community. In addition, there is also a need for more intensive cooperation with parents, the government and the society.

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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo

Children Forum (Indonesian: Forum Anak) is a medium to express children’s interest in development. The availability of health and environment-friendly public spaces is one of children’s needs. This research aims to study the participation of Children Forum in developing a smoke-free public space in Surakarta City. This study is a descriptive qualitative research using case study approach. The informants were selected purposively, consisting of staff in Children Protection Division of Women Empowerment, Children Protection, and Community Empowerment Office, Head of Self-Help Group (Yayasan Kakak or Kakak Foundation), and 15 members and 1 facilitator of Children Forum in Surakarta. Data collection was carried out through observation, in-depth interview, focus group discussion, and documentation study. Data analysis was carried out using an interactive model of analysis, encompassing three stages: data reduction, data display, and conclusion drawing. The results concluded that as a part of civil society, Forum Anak Surakarta has successfully urged the ratification of smoke-free area policy but cannot ensure its effective implementation. The inhibiting factors are people’s low awareness of the hazard of cigarette smoke to children and regional government’s weak commitment to control cigarette consumption and advertisement, promotion, and sponsor.

M. Wijaya

Papers

The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo

The participation of Forum Anak Surakarta in developing children-friendly public spaces into a smoke-free area