A synthesis of research on consumers' prepurchase behavior suggests that a substantial proportion of purchases does not involve decision making, not even on the first purchase. The heavy emphasis in current research on decision making may discourage investigation of other important kinds of consumer behavior.

https://www.jstor.org/stable/pdfplus/2488867.pdf

Consumer Decision Making—Fact or Fiction?

https://etda.libraries.psu.edu/files/final_submissions/2786

Shaping Affluent Societies: Divergent Paths to Mass Consumer Society in West Germany and the United States during the Postwar Boom Era

Remarried families' economic behavior: fishman's model revisited

Family in society

Love, commitment, work. The essays in this book illustrate how economics can lead to a better understanding of the balancing act in women's lives. The authors help beginner readers of economics to understand how economics can be applied to realms outside of the marketplace. The essays also challenge more advanced readers to think critically about how women connect the domain of family and care to the domain of labor market work.

/pdf/a-feminist-critique-of-the-neoclassical-theory-of-the-family-25a1s63bet.pdf

Mabel A. Magee

Papers

The Family in the American Economy.