Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. # 2001 Elsevier Science B.V. All rights reserved.

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Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context

Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal

Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence

Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities

Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation

Green supply chain management (GSCM) has become more and more important to the automobile industry and emerging as a new management mantra owing to various reasons, including the need to become mor...

The Role of Employees’ Engagement in the Adoption of Green Supply Chain Practices as Moderated by Environment Attitude: An Empirical Study of the Indian Automobile Industry

Indian history witnesses the glorious achievements of the textile industry. The diversity and richness of Indian culture reflects in its textile products in terms of variety, colours, and patterns ...

An Analysis of Performance of the Indian Textile Industry in Quota Free Regime

Indian economy is considered as one of the most promising and fast growing among all developing countries in the world. In the current global scenario, India has a number of strengths namely younger population, greater access to mobile phones, increasing technical competence and digital literacy among others. Indian government initiated a number of steps to incorporate information technology (IT) tools in public institutions to increase transparency, remove middlemen, and minimize digital divide. Digital payment is one of the prominent applications of the ICT in the past couple of years due to some of the initiatives of government of India like demonetization, and digital India. However, around 67% of Indian Population still lives in rural areas and thereby it is imperative to understand the behavioral intention to use and its continuous usage of digital payments in rural population of India. This research attempts to develop a theoretical research framework by integrating psychological empowerment theory and the unified theory of acceptance and use of technology (UTAUT) to explore and understand perception of rural population towards digital payments in Indian context. Researchers using structural equation modeling or other statistical models may test the proposed research framework. In this research framework, second order of empowerment construct is proposed, which is rarely available in the extant literature. The findings of this research will be useful to government agencies, financial institutions, mobile and telecommunications operators, and researchers. This paper is a working paper and intends to further test the theoretical model proposed as the ongoing work.

Theoretical Framework for Digital Payments in Rural India: Integrating UTAUT and Empowerment Theory

The public sector plays a very significant role in the development of any country, so it is very important that the governance in these sectors should be very effective. E-governance is one of such initiatives, but as discussed by many researchers, the human factors do affect the success or failure of any technological initiatives. Thereby, the present research is focused to identify the human factors which play an important role as hindrances in adaptability of e-governance initiatives in Public Sectors of India so that, by considering those factors in its implementation, the potential benefits may be achieved and good governance may be established.For the purpose, the primary data is collected from working people in the public sector organizations of NCR National Capital Region of Delhi, India. Factor analysis method is used to identify the most important factors which affect the adoption of e-governance initiatives which may further help the government in outlining these factors while implementing e-governance initiatives.

Manisha Sharma

Papers

Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation

The Role of Employees’ Engagement in the Adoption of Green Supply Chain Practices as Moderated by Environment Attitude: An Empirical Study of the Indian Automobile Industry

An Analysis of Performance of the Indian Textile Industry in Quota Free Regime

Theoretical Framework for Digital Payments in Rural India: Integrating UTAUT and Empowerment Theory

Human factors affecting the adaptability of e-governance the Indian public sector