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Marc H. Meyer

Researcher at Northeastern University

Publications -  62
Citations -  4800

Marc H. Meyer is an academic researcher from Northeastern University. The author has contributed to research in topics: New product development & Product (category theory). The author has an hindex of 25, co-authored 62 publications receiving 4656 citations. Previous affiliations of Marc H. Meyer include College of Business Administration & Texas Instruments.

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The power of product platforms : building value and cost leadership

TL;DR: In this paper, the authors demonstrate how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes, and explain how this strategy spearheads a more advanced, second-generation product platform.
Journal ArticleDOI

Metrics for Managing Research and Development in the Context of the Product Family

TL;DR: The paper proposes methods to measure the performance of research and development in new product development and finds that the methods can help management assess the technological and market leverage achieved from the firm's present and past product platforms.
Journal ArticleDOI

Product development cycle time and commercial success

TL;DR: In this article, the authors show that rapid development times are not correlated with expected commercial success, and that forcing rapid development when technological and market uncertainties are high may produce failure, while the effort to drive down cycle time may drive the firm out of business.