This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. URI http://dspace.fue.edu.eg/xmlui/handle/123456789/4317 Description Includes bibliographical references and index. xxii, 778 p. : Collections Books Summaries [1560] DSpace software copyright © 2002-2016 DuraSpace Contact Us | Send Feedback All rights reserved to Consumer behavior: Building marketing strategy  

Consumer Behavior: Building Marketing Strategy

Autonomous vehicles (AVs) are starting to hit our roads. It is only a matter of time until the technological challenges still facing full AV implementation are solved, and legal, social, and transp...

The Impact of Autonomous Vehicles on Cities: A Review

A circular economy (CE) aims at decoupling value creation from waste generation and resource use by radically transforming production and consumption systems. Recent reviews on the topic of the circular economy have indicated that cultural barriers are a significant factor hindering the diffusion of so-called ‘circular’ business models, particularly the lack of consumer—or user—acceptance. However, none of them has provided an overview of the existing literature addressing such issues that can help academics and practitioners better understand consumption considerations when addressing the circular economy. Motivated by these observations, this paper presents the results of a literature review that summarises and discusses insights from 111 articles in terms of the problem area, theoretical approaches, methods, and tools that have been used to collect and analyse data, the main issues, and identified research gaps. The results show that most of the existing scientific work on the circular economy and circular solutions addressing consumption has focussed on identifying factors that drive or hinder the consumption of circular solutions. A smaller but expanding set of articles has focussed on offering insights into the nature, meaning, and dynamics of consumption in the context of the circular economy. According to this set of articles, consumption in the circular economy is anonymous, connected, political, uncertain, and based on multiple values, not only utility. A smaller set of papers has explored the integration of user and consumer perspectives into design processes. Although these contributions are relevant, opportunities for further research are still open, particularly regarding socio-material and cultural aspects of consumption in the context of the circular economy, and the role of digitalisation. In addition, more work could be done regarding strategies to foster not only acceptance but also the adoption and diffusion of the circular economy. Based on the findings of this literature review, some ideas for a research agenda on the issue of consumption in the circular economy are outlined.

https://www.mdpi.com/2071-1050/10/8/2758/pdf

Consumption in the circular economy: A literature review

Sharing economy: a comprehensive literature review.

The design of reverse logistics and remanufacturing processes and the recovery of end-of-life products have been well-studied in the literature. Quality, reliability, maintenance and warranty for recovered products and the remanufacturing activities that extend their life are integral issues in reverse logistics. This paper reviews recent and relevant literature on these issues in closed-loop supply chains, with a focus on remanufactured or second-hand products. The published literature is first classified into domain areas of research and practice. The wide array of mathematical tools and techniques used in the literature are then identified and mapped. Finally, the findings are summarised and the main research gaps are highlighted.

State of the art review of quality, reliability and maintenance issues in closed-loop supply chains with remanufacturing

In recent years, car sharing has become an international transportation trend and has shown the potential to change the way people use cars Sociodemographic variables are the key drivers of mobility patterns and travel modes and may determine the diffusion of car sharing services in the urban population The present paper considers the impact of sociodemographic variables on car sharing behavior and explores individual choice between car clubs and peer-to-peer car sharing services We carry out an international survey and analyze a representative sample of 2733 car owners in four major metropolitan areas: London, Madrid, Paris, and Tokyo The empirical analysis identifies key drivers of car sharing behavior and choice The findings yield practical insights for business practitioners and transportation planners

Car sharing adoption intention in urban areas: What are the key sociodemographic drivers?

Purpose – The automobile industry is a key contributor to the GDP in most developed countries. Whilst studies have mainly focused on new car markets, this research aims to investigate how consumers' socio-demographic profile impacts on the decision to buy used or new cars across different automobile segments. Design/methodology/approach – The study focuses on a major car market in Europe, France. The data were obtained from the French Institute of Statistics (INSEE), consisting of a representative sample of 1,967 French households who bought a new or used car within a year of this study. The paper is based on random utility theory and applies multinomial logit modeling. Findings – The findings suggest that economic, individual, household characteristics impact on car segment choice, as well as the decision of whether to buy a new or a used car. Originality/value – This is one of the few studies investigating the demand for new and used cars in conjunction across car segments in a European context. It prov...

An exploration of factors influencing car purchasing decisions

Using a hedonic price model to test prospect theory assertions: The asymmetrical and nonlinear effect of reliability on used car prices

Recently, the sharing economy has attracted considerable attention. This emerging paradigm is driven by powerful technological forces and has the potential to change the way consumers access very important markets such as the car market. Indeed, access-based consumption may attract more participants as it enables consumers’ freedom of lifestyle and more flexible identity projects. The empirical literature has so far paid very little attention to car sharing services; when it has, it has focussed mainly on people who are already using them. The purpose of this paper is to consider the drivers behind the adoption intention of car sharing services.,A large multinational survey is carried out in three European capitals: London, Madrid and Paris. Using quota sampling, 2,159 licensed car drivers are recruited through the online panel of TNS Sofres. The sample is representative of the population of licensed car drivers in each city. The questionnaire is developed using established scales from previous research. An OLS regression analysis is performed to test our hypotheses, with a likelihood of choosing a car sharing option as the dependent variable.,The study demonstrates that knowledge, environmentalism, possession-self link and involvement with cars are important determinants of consumer behaviour in the car sharing services market. In addition, the user demographics suggest a target market of younger, predominantly male and urban customers. The empirical findings are consistent across the three capital cities, implying that providers can market their car sharing services in a similar manner.,As important determinants of consumer behaviour in the car sharing services market are underlined, several managerial implications arise from the study. Car sharing providers should promote awareness to help people not only to expand their experience with the service but also to be informed about the potential environmental benefits. Further, a stronger possession-self link in the automotive context is suggestive of a greater willingness to use car sharing systems. Managers should also take into account that it is much more difficult to engage individuals in car sharing services who are highly involved with car, than those who express very little attachment to the product. As people under 45 years old are far more likely to use these services, this generation effect is progressively moving the frontiers of the car retailing sector to a broader mobility service sector.,The foremost contribution of this paper is to demonstrate empirically how consumer intention to use car sharing is driven. To do so, the study addresses the general population of car drivers, interviewing users of the service as well as non-users.

Marc Prieto

Papers

Car sharing adoption intention in urban areas: What are the key sociodemographic drivers?

An exploration of factors influencing car purchasing decisions

Using a hedonic price model to test prospect theory assertions: The asymmetrical and nonlinear effect of reliability on used car prices

Shifting consumers into gear: car sharing services in urban areas

New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user” perspective