Márcia Regina Neves Guimarães

TL;DR: In this article, the authors used the qualitative approach and the multi-case study method to analyze the influence that the competitive advantages exerts in the innovation given the specific context of the research.

TL;DR: The Brazilian retail sector has been experiencing a dynamic involving, on the one hand, a strong approximation toward the financial institutions and on the other hand, an intense concentration pro....

TL;DR: In this paper, the authors assess how the search for strategic alignment and competitive priorities influences the relationship between companies in the Brazilian automotive supply chain and find that there is a strategic alignment in the chain, mainly driven by the automaker and the systems suppliers.

TL;DR: In this paper, the authors presented characteristics of the content of the production strategy of four auto parts companies besides analyzing the influence of automakers in the definition of the strategy contents, and found that the prevalent competitive priority in the companies is quality followed by delivery.

TL;DR: Palavras-chave et al. as discussed by the authors present a pesquisa exploratoria that utiliza da abordagem qualitativa for a coleta and analises das informacoes e do estudo de caso como metodo de pesquisisa.